Search Engine Marketing Analyst (Pay Per Click)
Ed Ventures E Learning Pvt Ltd
Total years of experience :3 years, 0 Months
Create, launch, monitor and Optimize PPC Campaigns (Search, Content, Mobile).
Keyword Research: Identify profitable keywords based on product being promoted using keywords tools.
Ad Copy Writing: Write effective ad copy messages for better conversion rate and high click through Rates.
Bidding Strategy: Implement Bidding strategies that yield low cost and high revenue.
Competitor Analysis: Monitor competitor activities at regular intervals (promotions, Prices, Ad Messaging) and act accordingly.
Web Analytics: Analyze website traffic, using Google analytics and YWA.
Landing page analysis and Optimization: Analyze the performance of website messaging and layout and suggest variants, identify elements to be tested, experiment new elements and measure performance.
Using Bulk Editors: Importing and Exporting campaigns from one platform to other using bulk edit tools like Google AdWords Editor and Microsoft adCenter Desktop. Create/ edit multiple campaigns/components.
Prepare Marketing Performance Reports: Maintain historical reports and prepare performance reports to measure ROI, CPA and conversion rates.
Master of Business Administration (MBA)