Pradeep Kumar Rao, Creative Consultant.

Pradeep Kumar Rao

Creative Consultant.

Self-employed

Location
Canada - Ontario
Education
Bachelor's degree, Painting
Experience
30 years, 7 Months

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Work Experience

Total years of experience :30 years, 7 Months

Creative Consultant. at Self-employed
  • Canada - Ontario
  • My current job since April 2019

Since April 2020, I have worked as creative lead, for Various organisation on new business pitches and current clients.

My clients are:
McCann Health Dubai, NFA Health Canada, CrowdPharm USA, Area of Expertise USA, Fearless USA.

Creative Director at the adpharm
  • Canada - Ontario
  • July 2007 to March 2020

Reporting to the President, as the Creative Director I presented the adpharm creative capabilities at a senior level to existing and potential clients, while actively listening to their business and creative needs in keeping with the agency’s standards of excellence.

As the Creative Director I provide leadership and guidance to cross-functional teams setting and upholding the creative direction and vision for the adpharm team. I'm responsible for ensuring that world-class levels of creative excellence are upheld in the marketplace. As the Creative Director I also provide strategic and tactical thinking as well as broad business insight, andl take a leadership role in developing the creative strategies to support the long-term growth of the business, both our clients and ours.
• oversee, inspire and motivate their teams responsible for upholding our standards of creative excellence
• Manage staffing of creative department, ensuring that skill sets meet client’s needs while demonstrating fiscal responsibility toward profitability
• Cultivate our reputation for pushing the creative envelope, innovation, continually raising the bar on creative quality

• Develop a thorough understanding of the client’s brands, businesses and the competitive environment
key creative contact and resource for creative teams, demonstrating leadership and an understanding of integrated client and agency objectives by delivering creative excellence, professionalism and service at all times

• Advocate integrated communication solutions by championing cross divisional marketing solutions
inspire/motivate/nurture/grow our creative talent
act as a mentor to creative teams, providing them with positive direction and feedback on their professional development

• Contribute to building a positive agency culture, building affirmative working relationships with management team colleagues / other agency staff
improve pitch expertise ~ be a “master of the pitch”, instrumental in helping win business
represent the agency at networking functions, meetings and other industry-related marketing events

Senior Art Director at DDB CANADA
  • Canada
  • May 2006 to May 2007

Managing Junior teams & Designers. Conceptualisation and Presntation.

Senior Art Director at Maclaren McCann
  • Canada
  • June 2001 to February 2006

Managing Junior teams & Designers. Conceptualisation and Presntation.

Senior Art Director at MEMAC/OGILVY
  • United Arab Emirates - Dubai
  • August 1998 to March 2001

Handling most of the Multi-National clients, developing form concept stage & managing team of designers. presentation to clients on agencies behalf. reporting to Creative director.

Art Director at Team/Y&R
  • United Arab Emirates - Dubai
  • May 1996 to June 1998

Handling most of the Multi-National clients, developing form concept stage & managing team of designers. presentation to clients on agencies behalf. reporting to Creative director.

Art Director at JWT
  • India
  • May 1993 to May 1996

Started working as a junior Art director reporting to Senior Art Director got promoted to Art Dirctor in '94 was reporting to creative director. Worked on Kellogg's & Lux international launch in India.

Education

Bachelor's degree, Painting
  • at CAVA
  • April 1991

Drawing and Painting course which start with the 2 years beginners, where you learn all most every form of art. And three years of specialized course where you choose one subject and master that.

Specialties & Skills

InDesign
Adobe Illustrator
Kellogg
Painting
Illustrator
InDesign
Photoshop

Social Profiles

Personal Website
Personal Website
pradeeprao.myportfolio.com

Languages

English
Expert
Hindi
Expert

Training and Certifications

UX DESIGN (Certificate)
Date Attended:
April 2019

Hobbies

  • Travel, Reading, Photography, Painting, Yoga