براديب Muraleedharan

 Managing a portfolio of leading global brands viz; Kimball Ketchup, Paste, Sauces & Pasta range, Mehran Rice, Spices & Paste range, Mr.Potato Chips (Malaysia) through leading Key accounts, Modern Trade, B Class, Low trade, B2B, General Trade, Food Services.
 Driving revenue streams and identifying opportunities to increase revenue through communicating and maintaining strong relationship with clients and thus achieving objectives and goals.
 Managing, Mentoring and fostering an incredible service led sales culture.
 Proactively develop new opportunities.
 Understanding market place trends and competitor activities.
 Analyzing daily sales reports, call reports, Business development in assigned area.
 Working with a broad range of internal teams (Sales, accounts, product, logistics, trade marketing, Ops) to support the sales effort.
 Marketing & Brand management.
 Ensuring brand Visibility and availability

•Developing Volga, Ayush & Lucky Grain brands Rice, Sugar & Milk Powder.
•Handling Leading Wholesalers, Hypermarket Groups, Distributors viz; NESTO, SAFEER GROUP, AL MAYA GROUP, NOON, ZEE STORES, NCC, SAFARI GROUP, GRAND GROUP, JALEEL CASH & CARRY, MOHIDEEN WHOLESALE, AAK TRADING, FOODCO HOLDINGS, UNION COOP, CCOOP, SHARJAH CHARITY INTERNATIONAL, ETC..….
•Develop a growth strategy focused both on financial gain and customer satisfaction.
•Responsible for achieving sales targets & developing new business.
•Build long-term relationships with new and existing customers.
•Keeping a close watch on the competitors’ activities and to give necessary feedback to the top management.
•Developing private labeling.
•Managing e-commerce business, Social media promotions and Marketing.
•Business development of distribution brands Patanjali, KPL Sudhi, FONTERRA etc..
•Preparing daily, weekly, monthly sales reports.
•Reporting to the Managing Director.

 Incorporated a new company and developed a brand Eco Foods in Sep 2016.
 Handled leading Wholesalers, Hypermarket Groups, Distributors, viz; LULU, NESTO GROUP, MADINA GROUP, GRAND GROUP, OLAM GROUP, FOODCO HOLDINGS, JALEEL CASH & CARRY, BISMI TRADING, AAK TRADING, MOHIDEEN WHOLESALE, SAFEER GROUP, MADINA GROUP, SAFARI GROUP, REEMAH INTERNATIONAL GROUP ETC…..
 Developed Eco Foods brand Sugar and Rice and private labelling for leading brands.
 Developed business to AED.60Million in a span of 2 year.
 Managing P&L.
 Listed company with more than 150 outlets, with a customer base of 500 including Hypermarkets, Supermarkets, Traders, Bakeries, Industries Caterings and Restaurant.
 Developed a workforce of 40 employees and fleet of 10 vehicles with a network all over UAE.
 Developed State of the art packing factory in Dubai.
 Started exports to Oman and Iran markets.
 Imports from various origins.
 Developed company to an ISO & HACCP certified organization.

 Started 3 profit center Units within a span of 3 years.
 Managing P&L.
 Started HORECA division in Abu Dhabi in 2011, and brought sale to AED.3 million per month within 1 year.
 Handled leading Wholesalers, Distributors, Bakeries, Caterings, Flour Mills, viz; EMKE GROUP (LULU), NESTO GROUP, AL JABER GROUP, FOODCO HOLDINGS, HOSPITALITY GROUP, SFC GROUP, RAMLA GROUP, ADNH, NATIONAL CATERING CO(NCC), AL MARIAH GROUP, ETA GROUP, GOLDEN WHEAT & SPIKE BAKERY, GOLDEN LOAF BAKERY, , AL JADEED BAKERY, AL ARZ, ETC…..
 HORECA division in Dubai in 2013, and brought sale to AED.2.5 million within a span of 1 year.
 Wholesale Cash Point in Abu Dhabi in 2014 and brought sale to AED.3million per month with in a span of 1 year added 5000 SKUs as well.
 Developed 700, B2B cash customers and started relationship with more than 400 leading suppliers including Unilever, Transmed and Nestle.
 Started sub distribution ship of Nestle products for developing C-Class market.
 Generating AED.100 Million per annum distributed all across UAE through managing a
team of professional Category Managers and Executives in 3 divisions.
 Developed “Onashi” brand products up to 25 SKUs.
 Started retail chain of convenient stores (supermarket division) in 2015.
 Modeled business scenarios, analyzed consequences of proposed business activities, assessed market trends and developed revenue sources.
 Grew existing customers’ base through fundamental sales practices: telemarketing, prospecting and networking.
 Achieved outstanding success with building and maintaining relationships with key corporate decision makers, establishing large volume, high profit accounts with excellent levels of retention and loyalty.
 Monitoring purchase activities and enhancing credit limits of suppliers.

 Incorporated a new foodstuff company and brought sales to 2 million per month within 6 months.
 Handled leading Distributors, Catering viz; EMKE TRADERS (LULU), Abu Dhabi National Hotels (ADNH), HOSPITALITY GROUP, DISCOVERY GROUP, UNITED FAMILY GROUP, RAMLA CATERINGS, RAINBOW CATERINGS, AL MARIAH UNITED GROUP, GREEN LAND CATERING GROUP, ARAB UDUPI HOTELS, SFC GROUP, SANGEETHA GROUP OF RESTAURANTS, ETA GROUP, ETC….
 Trained, monitored, evaluated teams across multiple departments like HORECA supply, supermarkets supply and catering divisions and functions using interactive and motivational leadership.
 Involved in developing new potential markets and there by developed new customers.
 Hiring, training and monitoring all staff activities.
 Controlled business relationships with key decision makers in the industry to assure client retention, enforce compliance with contract terms and payment schedules, as per the credit control policies of the company.

 Developing Oasis and Aqua brand products.
 Reporting to the Sales Manager.
 Responsible for achieving sales targets & developing business for a given territory by handling the sales people and developing new customers.
 Keeping a close watch on the competitors’ activities and to give necessary feedback to the top management.
 Handling the retail sales as well as B2B sales.
 Preparing daily, weekly, monthly sales reports.

 Mobilizing of deposits and selling of Bonds and Gold Coins, Opening trust accounts, student accounts, NRE accounts and other various forms of bank products through direct sales associates (DSAs).
 Monitored 60 executives of DSAs and continually educate staff on key products.
 Monitoring of promotional activities of Bank like Loan Melas, Road Shows through Direct Sales Associates.

 Managing territory sales of Personal and Auto loans through executives.
 Hiring and training of Sales staff.
 Achieving Sales target through in house executives in bank branch and outside field
executives with dealers.
 Cross selling of other products such as account opening and credit cards.