Chief Business Operations & Marketing
Dodiasons
Total years of experience :11 years, 0 Months
• Spearheading Business Development, Product Development, and Strategy Planning initiatives.
• Directing Marketing & Communication efforts, crafting ROI Road Maps, and establishing Sales Funnel frameworks.
• Formulating and implementing sales and marketing strategies catering to both B2C & B2B clientele.
• Designing Machines tailored for Textile Printing and the customized gifting Industry.
• Evaluating and selecting optimal production processes.
• Overseeing Vendor and Freelancer management.
• Conducting Testing, Refinement, and Quality Check procedures for products.
• Generating 2D, 3D & CAD Blueprints of various products.
• Innovating Solutions and conducting experiments with emerging Technologies.
• Providing Technical Research & Support to enhance operations.
• Writing copy (and developing) creatives concepts and other communications for advertising branding & social media marketing including but not limited to copywriting and scriptwriting
Key Achievements
• Successfully built online presence of the brand, while increase the organic traffic every month.
• Successful development and launch 6+ variations products as Indian alternative to imported products, contributing to reducing the import dependency in the segment.
• Successful generation of more than 200 active leads every month with a conversion of more than 30%.
• Led Branding and Visual Design efforts, including Motion Graphics and Animated videos.
• Spearheaded Concept Development & Visualization processes.
• Built assets and established Visual Styles to reinforce brand identity.
• Collaborated with internal and external teams to ensure seamless production.
• Generated Creative Ideas and drafted comprehensive briefs.
• Coordinated with International Creative counterparts to align strategies.
• Defined Design Language and Execution Strategies for consistent visual representation.
• Communicated effectively with leadership on creative matters.
• Developed concepts and executed projects involving Augmented Reality (AR) and Virtual Reality (VR).
• Directed Business Development, Business Operations, and Client Servicing functions in Mumbai.
• Generated Creative Ideas and developed concepts tailored to client needs.
• Working on new business ideas and pitches
• Planned and oversaw Project Expenses while ensuring smooth execution.
• Cultivated Vendor Networks and managed Production effectively.
• Explored emerging technologies and devised innovative ideas around them.
• Implemented Experiential marketing strategies utilizing technologies such as AR/VR, Projection Mapping, Object Recognition, and Holography.
Key Achievements
• Secured 10 projects for the company within one month of initiating business development efforts in Mumbai.
• Secured a high value project and progressed it to the final approval stage within the company.
• Ideated AR concept IPs during the time of the pandemic for clients ease to reach out to the customer digitally.
• Managed Business Development, Client Servicing, and Content Planning.
• Developed a network on brand managers, agencies and clients.
• Conducted Financial forecasting, budgeting, and oversaw Production Planning & Execution.
• Produced 2D/3D Animation, Motion Graphics, Typography, and Digital content.
• Upskilled in HTML, CSS, UI/UX Development, and Functionality & Application Development.
• Provided Content Consultation and facilitated Digital Content Production, including Conceptualization & Packaging.
• Created various types of digital content such as Live action + Motion Graphics Financial Videos, Tech Learning & Tutorial Videos, Explainer Videos, Digital Product Demos, Case Study Videos, and Digital GIF Campaigns.
• Built a network of highly skilled freelancers and Liaising with graphic designers & clients
Clients: Flipkart Webchutney Pvt Ltd Johnsons & Johnsons Moodys KFC HPCL SBI Bank Epic Channel Cannon UTI Bank The Times Studios Taj Tata Vistara Samsung Radio Mirchi HDFC Bank Videocon Max Fashion Tata Sky Zoom TV MI (Mobiles) Sony Music Fountainhead Stepathlon.com
• Oversaw Production, Post Production, Team Setup, Training & Management.
• Executed 2D/3D Animation, Visual FX, and developed Branded Content.
• Conceptualized Digital Content for seamless Brand Integration.
• Developed Marketing Strategies and coordinated Campaigns for produced Content.
• Implemented Content Monetization & Optimization techniques.
• Setup and Lead Video Production & Post Production Team (15 Member)
• Worked on projections and future plans in coordination with the stakeholders
• Supervised live action, infographics, typography, 2D animation, VFX, learning videos
• Planned Content Insertion, Monetization & Optimisation Strategy
• Acquired mainstream content for Digital Optimisation
• Handled third party vendors, coordinated briefs & budget
• Ideated multiple concept based infotainment IPs for YouTube monetization
Key Achievements
• Infotainment channels have crossed subscribers and viewership in millions
• Supervised production with celebrities from various fields
• Business Development & Day to Day Operations
• Prepared Creative Briefs & Pitch for Clients
• Project Planning, Scoping, Cost Optimization & Quality Management, Digital Communications & Campaigns
• Web Design, Animation (2d/3d) & VFX, Pamphlet, Brochure & Book Designing
• End to End Content Production
Key Achievements
• Organized & Marketed a Musical Concert with Pankaj Udas in Pune
• Managed & Organized a Fashion Show for IJMIMA
• Line Produced 4 shows for Yahoo OTT in different genre
