Account Director
Rage Communications Pvt Ltd
Total years of experience :21 years, 0 Months
Key Accounts and responsibilities:
a. Government Vertical: Establishing Rage Communications Pvt. Ltd. as a Technology partner in implementing and delivering Digital Assets for Ministry of Tourism, in the following States:
a. Sikkim
b. Jammu and Kashmir
c. Goa
d. Assam
e. Ladakh
f. Meghalaya
b. Corporate: Maintaining Client relationships and ensuring smooth flow and maintenance of
Revenue for the following clients:
a. Citibank - UK
b. Citibank - UAE
c. Strategy: Responsible for Strategic inputs in Pitches. Won the following pitches:
a. Royal Sundaram
b. Citibank India Credit Cards
c. Rotary Club - Chennai
d. Milestones
Won Award (Rage internal awards, evaluated by selected panellist’s from across the
Advertising fraternity in India) for Best Media Campaign for Rotary Club Marathon event
promotion and lead generation.
Key Accounts and responsibilities:
a. Dept. of Information and Public Relations, Uttar Pradesh, India - 2016 Elections: Vinyl Bus Wrap
b. Dept. of Information and Public Relations, Rajasthan, India - 2018 Elections: Digital Wall
Painting
Milestones:
Working with the Ministry of Information and Broadcasting required us to concoct a robust optimum plan/ idea of creativity and adherence to preamble. The gestation period for a creative input precedes the final roll-out by a good one year - it requires a constant streamlining of information that’s vastly dynamic, negotiations that demand rigorous pursuit and a steadfast pushing for new
boundaries of creativity. We were focused on an ad campaign that was non intrusive format. The vinyl bus wrap (transit media) and digital wall painting (fractured vinyl) aroused everyday curiosity of the rural man - mass of the target audience for political parties in India, displaying information in a visually compelling format - we had so many people taking a selfie with the then Chief Minister of Uttar Pradesh-Mr. Akhilesh Yadav, beaming from the spine of a bus - a mode of transport that was
the common man’s constant.
Key Accounts and responsibilities:
a. Schwarzkopf Professional India: Social Media launch in India, Strategy, Media Planning and
Creative execution
b. Triumph Motorcycles India: Social Media launch in India, Strategy, Media Planning, Creative execution and Dealership Management
c. Castrol India: Re-launch of the India website and all Internal Communications with creative
orientation in sync with the Cricket World Cup 2015 theme with Brand Ambassadors -
Sachin Tendulkar, Brat Lee and Shakib Al Hassan
d. British Council India: Strategy, Media Planning and Creative Execution of various campaigns of the initiatives undertaken by The British Council to enhance the levels of education in India along with the launch of their online library for faculty, students and paid subscribers
e. InterGlobe Group: Website design and launch of their Wine speciality restaurant - L’Angoor along with Social Media Management
f. Rosetta Books: Website development and launch for their complete collection of books with automated cataloguing of books upon addition to the existing collection. Micro website development/s for various individual highlighted books, their launch and promotion via social media
g. Colgate Palmolive India: Creative management of all Internal Communications - monthly reports, annual reports, emailers, animated presentations and newsletters
h. Aegon Religare India: Media Planning, Strategy and Creative execution of their various insurance policies
i. Investors Clinic Real Estate Developers: Real-time lead generation media campaigns
Milestones:
A Client portfolio that is variegated in their core products or service, demands for a creative fluidity that transcends traditional thinking. We were helping our clients sell everything from a high end shampoo to toothpaste to motorcycles whilst promoting the reading of books and emphasizing the
importance of insurance. We strived to be the masters of conversation that elicited the creative best from the powerhouses of context. We tried to make digital marketing not a mere static aside, but an interactive conversationalist that directly spoke to its audience. For Aegon Religare, that was aiming to promote child insurance, we devised trotting paw prints on the screen that eventually lead the consumer to the policy. For Schwarzkopf, we came up with a navratri campaign that showcased nine different hair types for Durga, that helped Indianize and normalize this western brand that was demanding a premium price from a middle class economy, that seldom strayed from the loyalty towards a sunsilk. Castrol witnessed a complete overhaul when
we animated all of their digital inventory. Our clients demanded an amalgam of agility and tradition, and we committed to building that context.
Key Accounts and responsibilities:
a. InterGlobe Enterprises: Website design and development for InterGlobe Group
b. British Council India: Website design and development for Book lending and circulation
campaign
c. Greenpeace India: Strategy, Microsite Development, Media Planning, Creative execution of campaign for Volunteer enrolment
d. Microsoft India: Media planning and campaign execution for promotion of various Microsoft Office packages in India
Key Accounts and responsibilities:
a. Sundaram BNP Paribas: Media Planning and campaign execution for promotion of various
Mutual Funds
b. LifeCell India: Media Planning and campaign execution promotion and enrolment for Stem
Cell Banking
c. Pixelacademics: Media planning and campaign execution for promotion and enrolment of students interested in animation and designing courses
d. Durex Condoms India: Media planning and campaign execution for promotion and sales of
various Durex products
e. Citibank Training Academy Asia Pacific: Creative Management of all Internal communications including newsletters, emailers and monthly/ annual reports
Key Accounts and responsibilities:
a. Ashok Leyland: TV Commercial and print publication promotion
b. Lifestyle India: TV Commercial and print publication promotion
c. Parry’s Sugar: TV Commercial and print publication promotion
d. IFMR Management Institute: Print publication promotion
e. GRT Grand: Launch and promotion for Hotel Bar via print media
f. GRT Radisson: Event launches and promotion via print media
g. GRT Temple Bay: Event launches and promotion via print media
h. Cholamandalam Insurance: Design execution of Brand Guidelines book and annual report/s
Key Responsibilities:
a. Responsible for increasing business with a legal-financial client from USA.
b. Handled a team of 35 consisting of Document Specialists, Lawyers, Quality Controllers and Project Coordinators.
c. Monitored profitability, performance and utilization
Key Responsibilities:
a. Resolving disputes on Credit Cards for American Express
b. Investigating legality of Dispute