Prashakth كاماث

▪ Driving $20M+ annual marketing-qualified pipeline globally through integrated GTM programs
▪ Leading a 30+ member global team across inbound, outbound, content, and marketing operations
▪ Accelerating AI-led demand generation frameworks, improving campaign velocity & conversion rates
▪ Built scalable ABM + inbound engine, aligning tightly with sales for revenue impact
▪ Established data-driven attribution & analytics models for faster decision-making

Skills Showcased: Digital Marketing & Advertising, Performance Marketing, Growth Marketing, Social Media Marketing, SEO & SEM, Content Strategy & Marketing, Website Management & CMS Development, CRM & Marketing Automation, Web Analytics, Lead Generation, Team & Vendor Management, Management Consulting.

• Growth Achievements: Achieved over 120% YoY increase in global website traffic, 250% YoY rise in Marketing Qualified Leads (MQLs), and a 250% YoY boost in LinkedIn followers and engagement. Key contributor to the core team behind Aeries successful NASDAQ listing & launch of Investor Relations website in November 2023.
• Team Leadership: Built and led top-tier digital and performance marketing teams with a laser focus on the US market, driving brand growth and demand for Aeries.
• Pioneered AI-First Strategy: Championed the adoption of AI within the marketing and sales ops team, setting a new standard for innovation and efficiency.
• Trailblazed MaaS (Marketing as a Service) Innovation: Developed and launched the MaaS model, effectively pitching MaaS offerings to Aeriess new and existing clients.
• Executive-Level Reporting: Developed and present a comprehensive monthly dashboard summarizing key marketing and sales KPIs, directly to the CXOs.
• Pre-Sales and Project Leadership: Oversee pre-sales, proposal development, and lead project management for web design, development, digital and performance marketing projects for Aeriess new and existing clients.
• Revolutionized Marketing Automation: Spearheaded the implementation and refinement of cutting-edge marketing automation tools and processes, ensuring Aeries remains at the forefront of digital excellence.
• Agency Management: Expertly managed our outsourced website and SEO agency, ensuring top-notch performance and seamless integration with our strategic objectives.

Skills: Digital Marketing & Advertising, Performance Marketing, Social Media Marketing, SEO & SEM, Content Strategy & Marketing, Website Management & CMS Development, Marketing Automation, Web Analytics, Lead Generation, Team & Vendor Management, Bid management & Presales.

• Global Leadership & Regional Expertise: Led high-performing digital and performance marketing teams at Invenio (now invenioLSI) across the UK, USA, and Middle East regions, consistently exceeding lead targets. Spent six months in the UK, gaining on the-ground insights that significantly boosted regional impact.
• Exceptional Growth: Delivered outstanding results from 2018 to 2023, including over 60% YoY growth in global website traffic, 70% YoY growth in Marketing Qualified Leads (MQLs), and a 50% YoY increase in LinkedIn followers and engagement.
• Sales & Marketing Operations: Managed end-to-end sales and marketing operations, including SEO, paid ads, social media, website management, content creation, webinars, events, CRM, and marketing automation with a focus on brand & demand.
• Brand Transformation: Played a pivotal role in redefining Invenios brand positioning, led two corporate website revamps, and spearheaded the digital marketing
transformation post-merger, integrating Invenio and LSI Consulting into invenioLSI.
• Lead Generation Success: Generated 750+ MQLs for the UKI region via the Tenders Portal, overseeing the entire lead process. Supported the UK sales team in partner management, framework certification, pre-sales, and bid management.
• SEO Excellence: Achieved top-ranking positions on the first page of the US Google SERP for over 50 targeted non-branded keywords.
• Team & Vendor Management: Effectively managed internal teams, external vendors, and website agencies, ensuring projects were delivered on time and within budget

Skills: Digital Marketing, Growth & Retention Marketing, Website Management, Sales, Team Leadership
• At Crimson, I led the digital and performance marketing teams, driving global growth for the Enago and Ulatus brands. I oversaw digital sales, online marketing, customer service, and retention, with a strategic focus on expanding our presence in China and Taiwan.
• Under my leadership, the company achieved record annual revenue and profit in the China region. I played a key role in establishing our China office and data center.
• I managed global digital marketing budgets and reported ROI across all brands and regions directly to the CEO.

Skills: Digital Marketing, Internal & Corporate Communications, Website Management & CMS Development
• At CitiusTech, I was the first non-MBA recruit to join the Corporate Marketing team, where I led digital marketing strategy for all CitiusTechs products, solutions and services globally.
• Led the creation and execution of performance marketing campaigns for a diverse range of CitiusTechs healthcare products, solutions and services targeting the U.S. market.
• Managed our corporate website, social media channels, content strategy, and internal communications, ensuring alignment with our overall marketing goals.

Skills: Digital & Product Marketing, Product Management, Project Management, Team Leadership, Client Support
• At ZI Systech, I managed product and digital marketing for MouthShut.com, a user-generated content platform, and Sogolytics.com, a cloud-based SaaS for surveys, forms, and polls.
• As the first team member at SoGoSurvey (now Sogolytics), I worked closely with the CEO to drive revenue from $0 in early 2012 to over $2 million by 2014, building and leading in-house digital and growth marketing teams of 20+.
• Led the development of in-house reporting and tracking tools, managed post-sales customer support, and fostered collaboration between US sales & marketing and Indian product development teams.