Director Digital Marketing
DAMAC Group
Total years of experience :25 years, 6 Months
Team Size - 7
Reporting Structure - SVP/VP/Director - Digital Marketing
Responsible for the entire global digital presence of DAMAC from a Technical and Social Media perspective.
Responsibilities:
DAMAC Properties, DAMAC Hotels & Resorts, DAMAC Communities, Arrive in Style, White spot, Hilltop, Global Logistics Services, IyeServices:
• Overseeing all owned channels (Websites, Apps, Hubspot, Livechat inc., Euroland)
• Spearheaded the social media drive within DAMAC, infusing new technology (Sprinklr) and methodology across all of the DAMAC group.Creation and management of the Lead Queuing System
• Driving digital transformation with the use of new technology (Salesforce, Sprinklr, IBM Silverpop Campaign, Dorsum Chatbot, Kentico, TravelClick, MEAN Stack, Mobile Apps, Payfort, Network International, Nexmo, Zerobounce, Funnel.io, AWS)
Hussain Sajwani:
Responsible for the digital presence of the Chairman of DAMAC, primarily focusing on social media, positioning him as an influencer, mentor and thought leader. Carrying out reputation management using an international agency.
Team Size - 5
Reporting Structure - CEO/Director Marketing/Head - Digital Marketing
Accountable for all digital marketing initiatives carried out by the bank encompassing the website, microsites, mobile apps, digital banking UX/UI, branch digital signage, email campaigns and social media to ensure best in class user experience.
Responsibilities:
• To be the custodian of the RAKBANK brand in the digital space across both owned and paid mediums (Website, Social Media, Email, Alliances, Partner Sites, Digital Signage and Digital Banking)
• Accountable for the bank’s digital assets namely RAKBANK websites, microsites and mobile apps and ensure best in class UX/UI
• Accountable for a multi-million-dirham Digital Marketing Budget, with constant optimizations ensuring best use of the budgets
• Responsible for growth of quality leads and online conversions through the website and social media and tracking the same to constantly optimize conversion strategy
• Responsible for management of the RAKBANK website real estate, ensuring that the website is always in sync with the vision and strategy of the bank. Actively discussing with different business units ensuring that current promotions and products have visibility
• Responsible for the management of the UAE&U blog, bringing fresh and relevant topics to the blog along with internal and external sources
• To be a major stakeholder and Marketing’s representative in the implementation of all digital projects that are undertaken for e.g. convergence project and oversee all UX/UI elements ensuring a consistent experience across devices and OS’s
• Accountable for IBM’s Unica - Email Campaign Management. Ensuring relevant, instant and low cost email communication is sent out to the bank’s customers.
• Maintain excellent relationships with key partners within the region (IBM, Facebook, Twitter, LinkedIn, YouTube etc.) ensuring that RAKBANK is abreast with best practices worldwide
• Cost optimization by moving large quantum of agency work in-house
Team Size - 4
Reporting Structure - CEO/Head Marketing/Manager-Online Marketing
Click to edit position descriptionForm the Digital Marketing Team and Management of all digital initiatives of the bank. In the region RAKBANK is regarded as the foremost financial institution in the digital arena, boasting large social media following and highest engagement rates. Facebook and Twitter have often referred RAKBANK’s success on both their channels.
Responsibilities:
• Concept and Project Management of all digital initiatives with a primary focus on optimizing and increasing usage of digital channels like Online/Mobile/Tablet Banking and Digital Branch Creation
• Build and Management of Social Media, Competitions/Promotions, Online Advertising, Lead Generation and post promotion analysis
• Concept, Project Management, Content Management, SEO, SEM and Web Analytics for all websites, microsites and Internet Banking, including Rakbank.ae rakbankdirect.ae and rakbankdeals.ae
• Creative and Build for services like RAKBANK Value Collection, Click and Collect STP account opening and Dream It. Live It. Card Usage Program
• Implementation and management of e-commerce portals smartshop.ae and rakbankdeals.ae
• Project Management and Email Campaign Management using IBM Unica and Talisma
• Implementation and Management of the RAKBANK Mobile Banking App and RAKBANKdeals Mobile App
Team Size - 3
Reporting Structure - CEO/Regional Sales Manager
Managing the sales and marketing function for West Africa and the Middle East in the start-up that offered software solutions to the BFSI Verticals. Instrumental in closing 2 of the largest sales for the company, one in Nigeria and the other in Abu Dhabi.
Responsibilities:
• Responsibility of Marketing Collateral, Website, SEO/SEM, Offline and Online Strategic Alliances with financial portals and organisations
• Management of the intranet, web servers and email administration
• Creation of a sales pipeline using a large channel partner network in the regions handled, for financial solutions including Treasury, Investment Management, Lending, FOREX, MicroFinance, Core Banking, BancAssurance, Business Intelligence and Business Process Outsourcing
• End-to-end sales process management from lead generation, product demo, RFPs till closure
• Responsible for creation of the UI for Agilis IM and Agilis Treasury products
Team Size - 30
Reporting Structure - COO/Divisional Manager
Managed various PNL portfolios for one of the largest electronics retailers in the region including the Internet and CRM Services, Internet Sales and Picture Perfect LLC
Responsibilities:
• Given additional PNL responsibility after converting loss making units into healthy profit making divisions, handled a varied portfolio that offered Digital Marketing/CRM Software/E-Commerce/Portal creation, Sales of Consumer Electronics Online and Offline and offering Professional Photography and Video services
• Responsible for creation of annual business plans, budgets and driving sales numbers toward a forecasted goal, increasing sales figures exponentially, quickly climbing to be the preferred partner for all consumer electronics procured by the Government of UAE through their portal tejari.com
• Developer of DynaSite - A Web Content Management System, later acquired by Jacky’s and implemented at various large Government and Private organisations in the UAE. DynaSite received recognition from various publication in the UAE
• Received the Award ‘Online Retailer of the Year’ for the E-Commerce website jackys.com
• Channel management for one of the best tripod’s in the world - Gitzo for this UAE
• Responsibility of all 3 Picture Perfect retail outlets and instrumental in setting up the new store in Dubai Mall - The world’s biggest Mall. Picture perfect secured a large number of corporate business, especially from the Dubai World Trade Center and the Dubai Government
• Responsibility of jackys.com, Marketing, SEO/SEM, Analytics, Server/Email Management
Team Size - 5
Reporting Structure - Managing Director/IT Project Manager
Responsible for the creation of the IT Services Division within the advertising agency, turning into a very successful business, often overshadowing revenue generated from the long standing advertising division.
Responsibilities:
• PNL responsibility along with carrying out both business development and Project Management for Digital Services offered including Portals, E-commerce solutions and Content Management Systems
• Creation of the company and group company sites along with server management, email management, SEO, SEM and Analytics
• Working with multiple government departments providing multimedia catalogs, games and presentations using Flash and Director
Team Size - 2
Reporting Structure - CEO/Sales Manager/Senior Web Consultant
First techno-commercial role that involved sourcing new customers for web services and ensuring quality delivery of all projects within stipulated time frames.
Responsibilities:
• All design and website creation including CrossRoads, the company’s flagship product, all marketing collateral and email campaign management
• Instrumental in bagging new business with various organisations and maintaining relationships to generate cross sell and up sell opportunities
Team Size - 10
Reporting Structure - Managing Director/Project Manager/Project Coordinator
Worked for one of the first Indian companies to be listed on the NASDAQ that offered multimedia projects in the US, my team was responsible for creating few award winning children’s titles.
Responsibilities:
• Project management of award winning titles “Aesop’s Fables” and “Jungle Friends” from Macromedia Director to Macromedia Flash formats
• Successfully conducted training of the faculty and students of “The International School” in web design, Photoshop, Dreamweaver and Flash
• Created websites and multimedia presentation for various clients
Team Size - 3
Reporting Structure - Founder/Project Manager
Startup company that offered a diverse portfolio of services and products, I brought to the table web design expertise but in a year was promoted to the project manager carrying out the below tasks.
Responsibilities:
• Creation of simple HTML website for various clients
• Web/Networking department projects
• Training students on usage of Windows, MS Office and the basics of web design
Completed my degree in Physics, Maths and Computer Science.
Completed my PUC (12th Standard Equivalent) in Physics, Chemistry, Maths and Electronics.
Completed my S.S.L.C