Assistant Manager - Catering Sales
Kuwait Food Company
مجموع سنوات الخبرة :19 years, 6 أشهر
KEY RESPONSIBILITIES:
• Implement catering marketing plans to achieve revenue goals.
• Develop promotional events to market catering operations to individuals and organizations.
• Develop positive working relationship with existing customers for repeat business.
• Explore new business opportunities with potential customers.
• Perform catering price negotiation with customers based on the established company guidelines.
• Ensure quality services and operations by building trustful and positive relationships with customers and co-workers.
• Prioritize sales tasks based on revenue goals and deadlines. Develop strong customer relationships to widen customer base and marketing opportunities.
• Maintain a database of prospective and current customers.
• Increased events & catering revenue by creating appealing banquet menus and meeting packages to increase market presence & awareness
• Catering revenue sharing has been increased from 20% to 30% on the overall monthly turnover of 2.2. million from multiple outlets as well as events.
• Participated in Ramadan Night Market held at DWTC showcasing our delicacies to the visitors.
• Prepared Sales Kit & Marketing collaterals for increasing market presence among the corporates.
• Manages event administrative requirements and logistics by developing and adhering to any contracts and confirmed agreements
• Met and closely worked with vendors and have discretion to negotiate terms of service and terms of commission agreements
• Manage the business to generate profit, utilizing financial statements and budgets to identify areas of opportunity and improvement
• Maintain firm control and understanding of all financial assets and information, completing reports accurately and timely, controlling cash, and ensuring accurate records are maintained
• Maintains a working knowledge of all applicable brand standards, lease agreements, and all procedures and protocols to maximize brand/landlord/labour relations
• Maintains an in-depth understanding of all local hygiene, safety, and health standards, and all procedures and protocols to comply with the law
• Prepares daily orders, ensures units are stocked with appropriate levels of product and coaches Shift Supervisors on order procedures
• Conducts and coordinates on-the-job training for associates, and ensures all associates receive basic skills training to perform their jobs
• Uses judgment and discretion to resolve less routine questions and problems and refers more complex issues to higher levels
• Interviews job candidates, provides recommendations for hiring, advancement, promotion or any other status change of associates within the store
• Monitors progress towards unit goals and assigns associates to meet those objectives
• Handling customized ongoing event project for Prime Minister’s Office liaising with Chef for healthy and delicious meals after running trial catering successfully.
• Holding key accounts generating 2/3rd of the existing source of revenue from the catering division.
• Assisting Projects Director by holding in site visit with suppliers & obtaining multiple quotations for the items to be procured for the opening of new cafes.
• Successfully opened eight Health Factory Kiosk simultaneously at Dubai Health Centers.
• Played key role in opening staff café and menu planning; currently operational with a turnover 150, 000 AED per month.
• Developed special seasonal menus and revised existing event packages to meet clients' needs which resulted to higher sale as well as creating a win-win situation.
• Planned and directed catered events ranging from small breakfasts of 25 to cocktail parties and family event for up to 600 people.
• Responsible for managing all aspects of catered events including site visits, menu development, contracts, and vendor relation.
• Prepared and forecasted weekly Catering Pace Report to the General Manager.
• Responsible for the smooth running of whole event operations and support the team in the day to day schedules, ensuring efficient workforce at all time
• Conduct regular training sessions with the assigned team in line with the departmental SOP’s
• Ensure the timely set up of all event’ venues according to the service settings and as outlined in the function sheets
• Enforce control procedures for all outgoing and returning operating equipment
• Delegate all logistic supports e.g. contracted outside work force, contracted food and beverage supplies, operating equipment’s, transport, etc.
• Ensure highest level of customer satisfaction and quality service while meeting / exceeding financial goals.
• Responsible for coordinating, planning & organizing Meetings, Incentives, Conferences and Events in the Hotel as well as outside catering
• To liaise with Business Development team on pricing, availability and confirmation of venues for MICE and outside catering
• Conduct site visits, entertain organizers, negotiate and close sales, handle contracts, and sell all facets of the hotel
• Continually monitor activities of competitive hotels (promotions, partnerships, product quality improvements, supply changes, pricing strategies, service offerings)
• Solicit sales on local market for social events such as weddings through personal and written communication
• Ensure seamless & effective communication within the hotel through distribution of banquet event order (BEO), event overviews and forecasts, conducting regular meetings and any verbal/written communication
• Implement company programs and resolve daily operational problems through consistent monitoring of banquet operations to ensure compliance with safety and security regulations, SOPs and to ensure an optimum level of service, quality and hospitality.
• Monitor and control banquet budget (i.e., labour costs, beverage costs, supplies and equipment and coordinate with event budgets to maximize revenue and minimize expenses while providing quality guest service.
o To provide all administrative services for the Sales and Marketing Division consisting of Director of Sales & Marketing, Deputy Director of Sales & Marketing, Public Relations Manager, E-Commerce Manager, three Sales Managers and three Sales Executives.
o Processing all outgoing communication in the form of emails, letters, or other forms of communication.
o Scheduling appointments, meetings, preparing agendas, arrange travel requirements for the department manager & team.
o To provide all administrative services in accordance with standards, corporate guidelines, policies and procedures as established by the hotel.
o To coordinate daily office related activities, provide accurate document processing; ensure efficient internal and external communications and complete administrative duties as required by the Director of Sales & Marketing.
o Assists in sending proposals, corporate & leisure contracts and letters of agreement, secretarial and administrative back-up which includes compiling department's reports, hotel inspections, attending to walk-in clients and any other specific projects as assigned.
o To ensure prompt, efficient and friendly service to all guests at any times.
o Answering phones, providing information and processing messages for the department manager.
o Handled the entire Conference & Banqueting Administration & Operations which has 08 Conference rooms with a capacity of 20 - 50 people and an elegant Ballroom with a capacity of 400 people & received appreciation letter from the General Manager for handling the residential conferences successfully. \[In the absence of Banquet Manager from October 2005 to November 2005\]
o Responsible for planning & coordinating all banqueting events with the guest like conferences, meetings, day out, weddings, dinner & out door catering
o Receives catering orders, works with guest to determine size of events, catering needs, cost, set up required, special request & service available
o Handling Banquet inquiries and sending proposals in guidelines to company standards.
o Following up with organizers, details pertaining to the set up and the Function.
o Releasing function sheet & the Group Programme to all concerned departments.
o Resolves complaints from the guest
o Maintaining the records of all events