Preston Rodriguez

• Create and enact all aspects of marketing, including social media, online/digital, and physical marketing pieces
• Influence new product concept, design, and market placement
• Coordinate with team on event management and future company direction
• Use of extensive background to build and introduce overall brand image
• Design and maintenance entirety of the digital side of the company including both the brand website and social media outlets
• Main focus consists of the engineering of company growth with the goal of product market fit in order to establish a network of following that in-turn grows revenue

• Create and develop both the design and content of www.paintballwincount.com
• Writer for reporting articles and information for professional paintball sports spanning across the US and European Leagues.
• Organization of stats collections which are used throughout the website to develop clear and fact-based information for enthusiast fans and professional players alike.
• Effectively apply both WordPress systems and HTML knowledge for overall website design and function.

• Conducts ongoing reviews of Corporate’s administrative management and support functions, including their relationship to office support staff structure, work flow, new, or altered requirements and related concerns.
• Coordinates among the Corporate Office’s response to a wide variety of budget reviews, legislative review, management, regulatory, policy, and other regularly occurring exercises. Using data provided by upper-management. Maintains office files and records.
• Receives, reads, and summarizes incoming e-mail, letters, posts, phone messages, memos, other forms of inquiries and reports. Manages paperwork tracking system to ensure efficient flow of work, quick response to questions regarding the status of work in progress, and timely meeting of deadlines. Responsible for gathering information needed for reports on a daily basis.
• Assists upper-management and other professional staff by performing analytical/research tasks that support the mission of Road Runner Sports and work of stores.
• Performs all work in accordance with company’s policies, standards, metrics and standard operating procedures for effective contract administration.
• Assists management in coordinating marketing analytical/research in regards to department outreach direct to consumer. Reviews current marketing tools for changes and updates directly relating to analysis of customer data to ensure best outcome of sales.
• Prepares, provides, and evaluates documentation regarding specific production and manufacturing questions requiring resolution. Provides inputs for status briefings to leadership, outlining assigned programs, projects, problems, and recommended resolution.
• Initiates and composes administrative communication in accordance to corporate procedures.
• Reviews outgoing correspondence for correct punctuation and grammar within specified deadlines.

• Coordinated with new retail businesses for wholesale accounts, along with maintaining current relations with standing accounts for purchasing/new product releases.
• Consulted for merchandising, new product release, sales tools strategies, and pricing structures with retail business accounts displaying and purchasing products from Valken Sports.
• Coordinated with new and current relationships among other distribution & manufacturing companies for both buying and selling of products.
• Assisted management with overall company strategies of new product concepts and company branding. This also includes inner business distribution of new incoming products within multiple US warehouses.

• Created Wholesale program to manufacture and distribute products for sale to both business to business and direct to consumer sales.
• Developed structure of cost analysis of manufactured products along with wholesale and retail pricing to ensure quality profit margin.
• Assisted in changes to merchandise packaging, as well as coordination of new products releases
• Managed Event presence of Raza brand booths, including but not limited to: Booth display plan-a-gram designs, product inventory and shipment, event sales pricing and strategies, on-site booth build/teardown, acquiring of necessary tools, as well as any responsibilities necessary for specific event locations.
• Representative for both US Domestic & International Sales to business-to-business retail accounts along with direct to consumer team accounts spanning locations across: USA, Australia, South America, and Europe.
• Conducted inner business relations between ownership/upper-management, manufacturing, artwork, and sales team departments to complete project goals.

• New Employment Responsibilities including, but not limited to: Hiring and Training for future employees, Job Placement, Scheduling, and Policy Creation.
• All product related activities of purchasing new and current items, merchandising of store displays, pricing structure, and communications with distributor and manufacturer representatives.
• Assisted with location scouting for new store placements, as well as build out of new retail stores.
• Managed the operations of online store presence, specifically in relation to e-commerce marketing, sales, and customer relations.
• Represented presence of southern California paintball industry at country wide events including: Paintball Extravaganza Expo, Kee Action Sports Retail Expo, and Paintball Sports Promotions Events.
• During events, coordinated with manufacturers, distributors, and other industry specialists feedback on products, policies, strategies, and marketing tools.
• General customer relations in regards to sales, service, and technicians for paintball related items.