Director
Ooredoo
Total years of experience :26 years, 5 Months
Digital and Innovation - Leading Digital Commercial Transformation (Digital Care, Digital
Sales, Digital Marketing, Product Factory) for Consumer and Business verticals reporting to CEO
✓ Leading commercial and digital transformation and responsible for building the commercial digital
vision, strategy, marketing roadmap and driving product development; Championing digital thinking
✓ Full and end to end responsibility for Organization Digital and Marketing KPIs digital channel and
customer experience metrics, and revenues from digital services, products and services
✓ Drive the digital services commercialization through bundling and go to market of digital services
together with Core Mobile and Fixed propositions (Prepaid, Postpaid and Fixed)
✓ Leading the growth of the greenfield Digital set up transforming core services (Pre and Postpaid)
Part of the prelaunch team at du from 2006; Driving the launch, scale and growth of Consumer vertical
Led commercialization of digital services and initial setup of the Digital department for Consumer
http://www.linkedin.com/in/princethomas2021
✓ Led mobile services bundling and Product transformation through “Bundling” initiatives enabling
early customer adoption for digital services together with core products
✓ Led the revenue monetization from Digital Entertainment Services - AOP over 100M USD
✓ Incubation of the digital Advertising unit and set up of the regions first Off Deck Advertising
Enablement platform and managed strategic partnerships with OTT Tech partners
✓ Set up VAS consolidation and aggregation business modelling to drive 5x growth in revenues
✓ Secured and managed strategic partnerships across TV, Gaming, Media and Entertainment
✓ Led the launch of Direct Carrier Billing with OTT including Google, Apple, Sony PS
✓ Lead the launch of the SDP and Telco API Exposure initiatives; 4X rev growth in 18 months
Enterprise Business VAS Solutions/ Marketing Ops
Achievements:
✓ Launched Mobile Data (3G) and VAS and Media Services
✓ Set up the process for the launch of the enterprise business solutions unit with cross functional
integration across Sales, Marketing, Operations in Vodafone in 2005
✓ Led the set up and execution of first secure push email for Business
✓ Achieved 3x growth in content revenues with region specific content partnerships
✓ Secured device partnerships for content bundling on device launch
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Executive MBA (PLDA) - Harvard Business School, Boston, USA.
Exec MBA