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Prisca Abura, Sales Development Representative

Prisca Abura

Sales Development Representative·Liquor End Place

Kenya

Diploma, Hospitality Management And Culinary Arts

Work experience

Total years of experience: 9 years, 1 months

Sales Development Representative

September 2025 - May 2026

Liquor End Place

Nairobi, Kenya

September 2025 - May 2026

• Assisted in developing and executing sales strategies to meet monthly
and quarterly targets.
• Exceeded lead generation KPIs through strategic prospecting and
outreach campaigns.
• Supported the acquisition of new clients while fostering strong
relationships with existing accounts.
• Facilitated negotiations on pricing contracts and payment terms.
• Contributed to revenue growth by generating a steady flow of
salesqualified leads.
• Increased sales opportunities by effectively qualifying prospects and
understanding customer needs.
• Monitored orders, deliveries, and payments while preparing sales reports.
• Strengthened brand reputation with impeccable professionalism and
integrity.

Company industry:
Retail & Wholesale
Job role:
Sales

Customer Service Representative

July 2021 - November 2024

CCI Kenya

Nairobi, Kenya

July 2021 - November 2024

• Facilitated highvolume inbound and outbound customer interactions
with professionalism.
• Resolved customer complaints while ensuring service excellence.
• Updated customer records and interactions in CRM systems efficiently.
• Supported achievement of KPIs related to response time, resolution rate,
and customer satisfaction.
• Coordinated escalation of complex issues for timely resolution.
• Developed strong relationships with customers fostering brand loyalty
and repeat business.
• Improved customer satisfaction by effectively handling complaints and
inquiries

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

Quality Assurance

August 2023 - November 2023

CCI Kenya

Nairobi, Kenya

August 2023 - November 2023

• Evaluated agent performance through regular call monitoring and quality
assessments.
• Improved quality scores by providing targeted coaching and performance
feedback.
• Identified process gaps and recommended improvements that enhanced
customer experience.
• Provided constructive feedback to enhance communication accuracy and
improve customer satisfaction.
• Maintained high accuracy in quality audits, reporting, and compliance
monitoring.
monitoring.
• Contributed to increased customer satisfaction through continuous
quality improvement initiatives.
• Worked closely with team leaders to implement new strategies for
boosting agent productivity and morale.

Company industry:
Business Process Outsourcing (BPO)
Job role:
Customer Service and Call Center

Assistant Credit Control Agent

December 2020 - June 2021

Tenspot Limited

Nairobi, Kenya

December 2020 - June 2021

• Assisted customers with repayment queries and devised payment plans.
• Updated financial records through reconciliations and managed accounts
receivable tasks.
• Crosspromoted products while fostering positive relationships with
customers.
• Exceeded monthly debt recovery targets by consistently achieving high
collection rates.
• Negotiated payment arrangements that improved customer repayment
compliance.
• Maintained compliance with company policies and collection regulations.

Company industry:
Financial Services
Job role:
Finance and Investment

Sales Merchandiser

August 2016 - April 2020

Topline Marketing

Nairobi, Kenya

August 2016 - April 2020

• Assisted in managing product displays to enhance visibility and support
sales efforts.
• Track competitor activity and observe market trends to inform
decisionmaking.
• Ensured pricing accuracy and upheld promotional standards consistently.
• Conducted regular store visits to assess product representation.
• Increased product visibility and sales through strategic shelf placement
and promotional displays
• Improved stock management and reduced outofstock occurrences
through regular inventory checks

Company industry:
FMCG
Job role:
Sales

Sales Merchandiser

December 2015 - June 2016

Treasure Communication

Nairobi, Kenya

December 2015 - June 2016

• Assisted in driving sales growth through effective product placement.
• Supported maintenance of stock levels and ensured adherence to
merchandising standards.
• Facilitated the implementation of promotional strategies to increase
brand visibility.
• Verified accuracy of pricing and labelling for all products on display.
• Maintained high merchandising compliance standards across multiple
retail outlets

Company industry:
FMCG
Job role:
Sales

Education

Zetech University

November 2020

November 2020

Diploma, Hospitality Management And Culinary Arts

Kenya

Skills

CRM software
Expert
CRM software
Expert
Salesforce.com
Intermediate
Salesforce.com
Intermediate
Customer Care
Expert
Customer Care
Expert
Data Entry
Expert
Data Entry
Expert
Scheduling
Expert
Scheduling
Expert
Client Relationship Management CRM
Expert
Client Relationship Management CRM
Expert
Calendaring
Expert
Calendaring
Expert
Payment Systems
Intermediate
Payment Systems
Intermediate
Complaint Handling
Intermediate
Complaint Handling
Intermediate
B2B Sales
Expert
B2B Sales
Expert
Office Administration
Intermediate
Office Administration
Intermediate

Languages

English
Expert
Swahili
Native Speaker