Digital Marketing Manager
Kendal & Co
Total des années d'expérience :13 years, 5 Mois
• Manage the day-to-day Online marketing activities across multiple Channels including the campaign planning, implementation, budget management, performance review, and optimization of Organic/Paid campaigns.
• Develop near and long-term SEO/PPC/Social Media account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Manage Paid and Organic campaigns to boost the rankings
• Improve search engine rankings and brand visibility online through multiple channels including Social media, Google Adwords, Blogs,
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Periodic review of the website to make sure its keeping up with the latest design trends and suggesting changes if necessary
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Develop near and long-term Online account strategies and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
Development and execution of the online marketing activities to drive the business.
Allocation and presentation of merchandise within the e commerce site. Manage and maximize opportunities to increase targeted traffic to the website through a variety of
marketing channels including; Affiliates, PPC, SEO, Email, Display etc.
Account analysis, reporting and optimization runs to meet immediate and long term campaign goals and objectives including revenue enhancement, new media strategies, promotional offers and product launches
Responsible for conveying a consistent brand image that attracts customers by encouraging sales on the Web.
Oversee a team of web designers and software developers who create the online transaction system and look of the website.
Ensuring constant update of new technologies & strategies to ensure the brand
remains at the forefront of online with the designer arena.
Determine methods and resources needed to achieve project goals, and
develop a detailed work (project) plan, which includes definition, scope, staffing and
financial resource allocation, priorities and target dates.
Fundsindia.com (Nov 2012-Aug 2013) as Manager - Online Marketing (8 Months)
• Manage the day-to-day search marketing activities across multiple search engines (Google, Bing) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns and Social Media Campaigns (Facebook)
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keyword additions, etc.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Research and manage affiliate and online advertising programs. Develop and implement online marketing strategies with focus on high growth in revenue and ROI in marketing costs • Evaluating customer research, market conditions and competitor data.
• Frequent Monitoring of Google Analytics to Study the Site visitor behavior and to create Strategies accordingly
Softwares
Languages Visual Basic
GUI Adobe Photoshop, Illustrator, Autodesk 3DS MAX,
Tools & Utilities
Audacity, Protools, EDIUS, Soundforge 7, Microsoft Office with special focus on intermediate-to-advanced analysis and computations on Microsoft Excel
PPC Interfaces / Tools Google Adwords / Editor, Microsoft adCenter / Desktop, Yahoo! Search Marketing / Desktop
Client Interfaces / ABM Platforms Efficient Frontier, Ignition-One (previously SearchAdvance)
Sulekha.com New Media Pvt. Ltd (Jan 2012-Oct 2012) as Online Marketing Executive (SEM) (6 months)
* Account management for Sulekha properties, running campaigns in India as well as individual campaigns focusing on metros
* Lead generation being prime objective, end to end campaign optimization to be done based on In house database reports
* End-to-end PPC account management across Google Adwords, Microsoft adCenter and Yahoo! Search Marketing Solutions
Paragon Digital Services Pvt. Ltd (Dec 2010 - Dec 2011) as Analyst/Account Manager (1 year)
* 1 year experience in Paragon Digital Services Pvt. Ltd. As Account Excecutive - PPC Solutions for globally renowned security software client across Americas (North America and LATAM), EU, Nordic and Benelux regions.
Graduated in B.sc Visual Communication (Advertising/Graphics) - SRM Arts and Science College, Kattangulathur, Chennai, Specialization in Graphics (Madras University)