بريا Dwivedi

• Manage end-to-end e-commerce operations across Amazon B2B & B2C, Flipkart, Blinkit, and Shopify
platforms.
• Plan and execute AMS (Amazon Marketing Services) and ATS (Amazon Traffic Solutions) campaigns to
maximize product visibility and sales.
• Drive performance marketing through Blinkit Ads, Flipkart Ads, Meta (Facebook/Instagram) Ads, Google
Ads, and YouTube Ads.
• Monitor and optimize key performance metrics including ROAS, CTR, and CPC to ensure efficient ad spend
and maximum ROI.
• Collaborate with social media influencers and content creators to amplify brand reach and engagement.
• Analyze campaign performance data to identify trends, optimize targeting, and scale high-performing ad
sets.
• Develop and implement performance marketing strategies aligned with business growth objectives.
• Manage product listings, A+ content, and brand storefronts across all marketplace platforms.

• Developed and implemented overall e-commerce strategy aligned with company business objectives across
multiple marketplaces.
• Managed operations across Amazon.in, Flipkart, Cred, Swiggy Mini, Nykaa (Fashion & Beauty), Firstcry,
JioMart, Amazon.com, Walmart.com, and eBay.
• Oversaw product listings, A+ content, and category-level strategies including in-stock selection and
selection gap analysis.
• Analyzed performance metrics (conversion rates, traffic, sales) and prepared regular management reports.
• Managed relationships with marketplace POCs, payment processors, and third-party logistics partners.
• Executed sponsored ad campaigns and managed seller portfolios, helping brands become self-reliant
through training.
• Coordinated with inventory and fulfillment teams to maintain accurate stock levels and minimize
overstock/stockouts.
• Monitored financial performance and ROI for all marketing campaigns and initiatives.
• Identified and acquired valuable Amazon sellers and drove brand development to exceed sales goals.
• Implemented payment security measures and new technologies to improve e-commerce platform
performance.

• Analyzed vendor performance to understand sales trends across various US marketplaces and consistently
increased sales by 10%-20% per month.
• Acquired and onboarded new vendors from Amazon and other US marketplace channels.
• Negotiated vendor pricing, promotions, and contracts; developed long-term vendor relationships.
• Evaluated and improved vendor management programs; analyzed tradeshows and exhibitions to build
quality vendor databases.
• Conducted research to identify vendors offering the best pricing, product quality, and service levels.

• Supported and executed key operational processes related to day-to-day product information gathering and
updating.
• Managed multiple digital accounts and ensured accurate product data across platforms.

• Analyzed vendor sales trends across US marketplaces and increased sales by 10%-20% monthly for
assigned vendors.
• Managed existing vendor relationships and negotiated promotions, marketing allowances, and lead times.

• Acquired new seller accounts on Amazon and expanded business presence across multiple marketplaces.
• Managed marketplace marketing including sponsored ad campaigns, A+ content, automated pricing, and
Lightning Deals.
• Analyzed market competitors and developed strategies to expand business reach.
• Built strong seller relationships and supported business growth initiatives.

• Provided end-to-end solutions and services to walk-in customers and offered consumer durable loans to
potential clients.
• Handled customer grievances and maintained high client satisfaction levels.