Senior Manager
PICO International, Dubai
Total years of experience :11 years, 10 Months
• Responsible for successfully planning, and executing on-site delivery of 200+ events, film screenings, live performances, and (hybrid & in-person) conferences held at the Terra Auditorium in the Sustainability Pavilion of EXPO2020
• Managed a team of event planners, FOH & BOH executives, production managers, technical leads, and show-callers
• Served as the primary liaison between participating clients, Expo & Terra management teams, and external suppliers
• Maintained master event calendar, event documentation, and weekly reports to the leadership team
• Coordinated Health & Safety requirements, event billing, and financial closures for independent events
• Managed operational and administrative efficiency of the team, and conducted regular site-inspections, to ensure functioning of in-house resources
• Managed successful delivery of events across the subcontinent including product launches, multi-city tradeshows, store openings, mall activations, brand IPs, 'Mi Fan' events, and conferences
• Efficiently managed overall event production, including VIP management, brand collateral, event content & presentations, technical requirements, venue booking & logistics, hospitality requirements, merchandising, and audience journeys in-line with PR, sales and marketing directives
• Strategically planned and maintained comprehensive annual budgets (>$700, 000), and individual events P&L
• Responsible for a team of event executives and assistant managers - including recruitment, training, setting of KPIs and goals, annual appraisals, and periodic progress reports
• Negotiated vendor contracts within strict budgetary parameters, and fostered exemplary relationships with new and existing suppliers, agencies and commercial partners
• Conducted post-event debriefings and analysis, and produced detailed event reports
• Responsible for executing events pan-India for brands like GAP, Aeropostale, NYX, PUMA, The Children’s Place and Arvind Brands Pvt Ltd
• Planned and executed brand launches, store launches, fashion shows, marketing video shoots, influencer & celebrity management, mall activations & mall-marketing collateral, and retail POS material
• Liaised between operations, production, design, accounts and admin teams for efficient delivery of client requirements
• Managed overall event P&Ls whilst maintaining healthy net profits
• Supported with content creation for event branding elements, invitations, digital marketing & brand merchandise
• Coordinated with technical and productions vendors, suppliers and agencies to provide innovative event solutions
• Successfully delivered innovative and quality experiences at customer-facing events
• Planned, programmed and maintained a monthly & annual calendar of live performances at Opus
• Maintained the annual budget, and P&L for each event
• Sourced and scheduled domestic and international artists, bands, theatre groups, stand-up comedians, and DJs
• Managed artists' hospitality & technical riders
• Developed annual brand partnerships, and generated event sponsorship agreements
• Engaged suppliers for event production, AV requirements, decor & branding materials, ticketing, local permissions, security and logistics
• Created innovative and relevant content for digital promotions and marketing
• Liaised with local print and publishing media houses to report event listings, artist features, and post-event coverage
• Supported with audience generation, and on-site ticketing formalities
• Managed artist and overall event billing, and payments
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