Manager, Account Management, Business Development
Nielsen
Total years of experience :6 years, 6 Months
• Research, analyse, develop and communicate data-driven insightful recommendations to clients on a variety of topics to support decision making
• Leading three teams to service more than ten clients with research and consulting services
• Help clients in market expansion and go-to-market strategies
• Act as SPOC for client to address their requirement from any business vertical of Nielsen
• Initiate and lead the client acquisition, finding cross-sell and up-sell opportunities
• Develop proposals, contracts, renewal plans, quarterly/annual presentations for clients and prospects
• Guide team members at every stage of project life cycle and on best practices
• End-to-end management of the consulting projects like initiating interaction with the client, presenting the company's consulting and research capability, understanding client’s requirement, detailed execution plan, kick off meetings and ensuring timelines and final delivery
• Mentoring and guiding junior team members
• Have worked on several industries such as FMCG, consumer appliances, consumer electronics, packaged food, beauty and personal care products, retail channels including online channel, toys and games, consumer finance and tourism in international destinations
• Market sizing, finding shares, retail distribution and forecasting of data at sub categories level
• Publishing reports, articles, whitepapers, mega trends on several industries/ geographies, presentation in international conferences
GlocalEdge Consultants Jul 2010- Till Date
Major Assignments
• Client: Microsoft, US
o Analysis of market trends, tracking of competitors' activities and providing valuable inputs for new client acquisition or up-selling to existing customers
o Developed white papers to support the sales team
o Development of metrics to monitor the progress of campaign and generated periodic reports
• Client: EaseSocial, US- A Social Media Integration software
o Primary and secondary research to estimate the market size and potential
o Competitors assessment and benchmarking in terms of product features, marketing techniques and pricing, development and realization of firm's growth strategy
o Developing sales collaterals, white papers and industry reports
• Client: 3C, India - Real estate developer
o Researched the market potential for green features in residential projects
o Industry benchmarking with European and US markets and prepared market entry strategy
o Incremental cost-benefit analysis to find optimum price to quote for selected green features
• Client: The Furniture Republic, India- A leading Furniture Brand
o Primary research clubbed with competitor's assessment for the furniture market in Delhi/NCR
o Analysis of data to understand customer's preference in terms of design, material, and price
o Development of success metrics to monitor the progress of marketing campaign
• Client: MMTC, India- Govt. owned trading corporation
o Forecasting of demand of Non-Coking coal in India
o Secondary research on web and from Infraline power sector database
o Comparison of forecasted value by exponential smoothing method and regression method
Other Projects
o Industry Report on renewable and non-renewable energy sources in India
o Research Report on Potential of Energy Efficiency in India
o Internet marketing for domestic and international clients
o Consultative sales and client management from start to end
MBA in marketing & International Business from one of the top 15 B-School in India. Secured a good GPA of 7.51.
A mechanical engineer who secured merit scholarship in all four years of education.