Marketing Specialist
Mandiant - Now Part of Google Cloud
Total years of experience :6 years, 1 Months
Cybersecurity company, protecting customers with innovative technology and expertise from the frontline of cyber-attacks.
Achievements/Tasks
- Spearheaded cross-functional collaboration with the sales team, resulting in the successful planning and execution of regional marketing programs that surpassed quarterly targets by an 15% year-over-year.
- On-site management for tradeshows, third party events, roundtable and regional events. Created post-event reports to assess the impact of 35+ marketing events.
- Liaised with key industry players, partners, distributors and agencies to serve the best interest of the company and generated sales pipeline.
- Designed an EMEA wide calendar for visibility on the upcoming events for each quarter.
- Collaborated with the global creative team to deliver the event collaterals (LinkedIn banners, booth creatives, merchandise, postcards). Reduced costs by 20% from 2022-2023.
- Doubled the registration number for the EMEA Classified briefing by sending out personal invites to key customers, resulting in 180+ leads.
- Supervised the construction of the 100 SQM stand for GISEC within a tight two-day timeframe.
Generated QBR to measure the effectiveness of the events - Achieved 120% of the MBO to meet the regional and global target.
FireEye - A cybersecurity company, protecting its customers with innovative technology and expertise from the frontline of cyber-attacks. In June of 2021, FireEye was acquired by Symphony Technology Group post which the company name changed to Mandiant.
Achievements/Tasks
- Created awareness campaigns to increase new customers acquisition through events, webinars and email campaigns complying with brands marketing strategies for a unified global brand image.
- Facilitated in the development of marketing strategies by creating post-event reports with key highlights, marketing plan and ROI evaluations.
- Orchestrated end-to-end execution of 10+ internal and external regional events, resulting in a 20% increase in attendance.
- Streamlined logistical operations to ensure a smooth operations and customer experience.
- Implemented seamless communication and collaboration with partners, ensuring timely delivery of marketing assets and effective utilization of MDF budget.
- Coordinated and managed the on-site set up of pod/booth during the events - managed suppliers and vendors to ensure seamless and timely execution during the event.
- Drove successful collaboration between sales team and channel partners during networking events.
- Supported the marketing team in administrative tasks: Enhanced CRM and leads upload in SalesForce platform, maintained marketing calendar, merchandise order.
OpenText is an IT solution company that develops and sells Enterprise Information Management, focusing on unstructured data.
Achievements/Tasks
- Coordinated with cross-functional teams to plan, coordinate, and execute corporate events. Developed marketing collateral such as flyers and corporate gifts.
- Fostered strong relationships with third-party vendors to ensure smooth event execution.
- Lead Generation: Leveraged LinkedIn to identify and connect with potential clients resulting in 10% increase in lead generation.
- Experienced in using Lead Gibbon - an online tool incorporated to unlock LinkedIn User email addresses.
- Continuous development and updating of customer database before and after completion of the events.
Tejuri is a semi government company, specializing in digital technology investment which aims in making the city more accessible to residents, tourists and local businesses.
- Accountable for compiling data for company portal, verified client’s information for performing online research and invested erroneous data using various available resources.
- Assisted in planning and implementing of Cartoon Network’s Annual Licensing Day event; Developed a cartoon network “LookBook” which serves as an apparel guide for the retailers; Worked on PPT for our clients to showcase the end results of the marketing campaign; Presented my capstone project - Proposed the idea of a CN Escape Room.
- Editing and posting online content across various social media platforms such as Instagram and
Facebook.
- Making the evaluation sheet and BO's for all advertising on 106.2 Big FM.
- Designing PowerPoint presentations for the marketing team to present to external clients.
- Brainstorming with the marketing team to introduce new ideas to promote 106.2 Big FM.
- Worked as part of a team to build the promotional customer gift bags for the radio station.
- Working on sponsored and partnered events such as Movie Premieres, Club Nights and Comedy Nights and posting details on social media pages.
- Served customers effectively and efficiently ensuring highest level of customer service.
- Maintained knowledge of current trends and new products to achieve weekly sales targets.
- Up - to - date knowledge of current sales and promotions to educate the customer and increase average purchases.
- Conducted basic merchandising according VM guidelines to keep the store presentable.
- Effectively collaborated with the co - workers to ensure the best customer service.
- Served customers on the shop floor, changing room and handled cash and credit transactions.
- Actively supported HR department with back office activities such as filing employee records
and day to day correspondence.
- Built and maintained an employee database for easy screening of eligible candidates.
- Worked on creating and editing content for company website - such as writing articles about
new projects.
- Maintained data entry role and provided secretarial support by entering, formatting and
organizing work.