Abhijeet Kant Sinha

Healofy is building India's Largest Women Social Network, Pregnancy & BabyCare App. Healofy App is in 9 Indian languages and
it connects millions of women across stages of life, from getting married to becoming a mother and beyond
• Conceptualised Group buying and Influencer led Social Commerce business model
• Created Wireframes, PRDs, Process flow and Value stream for Catalogue creation, Scheduling and Order tracking
• Set up a 15 member team for sourcing, catalogue creation, scheduling, order management and customer support
• Blitz scaled orders to 450+ orders per day with over 1% conversion in more than 10 categories
• Managed a team of 9 members to acquire Women users in English and 8 vernacular languages
• Scaled daily app install to 1 lac with while reducing CAC by 85% and increased Day 7 retention to 62%.
• Executed guerrilla PR marketing campaign #HealofyisBack resulting in 0.5 million app installs in 15 days.
• Setup processes to onboarded 8000+ content creators from YouTube, Tiktok and Instagram with zero collaboration fee
• Set up a team of 11 content moderators, improved approval rates to 60% by creating a learning academy for creators
• Optimised landing pages in Vernacular languages resulting in 30% increased lead generation
• Used FB Lead ads, Tiktok and YouTube ads to get targeted leads & onboarded 180 influencers per day
• Improved daily creator retention to 30% with 3000+ daily app content creators and 8000+ daily User Generated Content
• Increased user app time spent by 20% and improved D30 retention to 60% by driving content around user persona
• Managed a 30-member team to contextually and colloquially translate over 3 crore words in 7 vernacular languages
• Onboarded 800 design freelancers, 20 design agencies, 35 translation agencies and 1000 translation freelancers
• Streamlined processes to scale the translation to 2 lakhs words per day
• Ensured quality of content by preparing and implementing process checks and guidelines
• Managed Healofy Women User Community with 3 community managers and 120 freelancers
• Created PRD for internal dashboards and tracking to moderate and build community
• On-boarded doctors to do live sessions to address pregnancy, parenting and conceiving related medical queries of users
• Optimized notifications to improve chat DAU by 30% and user engagement by more than 20%

LetsTransport is a Bangalore based last mile tech-logistics solution provider for intrastate deliveries
• Managed a team of 25 members in Supply and Operations with a growth rate of 10% MoM
• Worked with Flipkart, Amazon and Coca Cola catering to their complex demand of delivery and distribution system
• Increased supply of light and heavy commercial vehicles expanded to city outskirts with 2x supply
• Leveraged knowledge of cost breakup and improved supply to stabilize and reduce cost by 5%
• Worked with the product to design in-house dashboard to reconcile trip sheets and invoicing, reducing its TAT to 1 day
• Quantified and improved drivers’ performance and reduced EAT for vehicles, improving customer experience
• Introduced fleet mobilisation plans, reducing unfulfilled trips and increased drivers’ earnings by 20%
• Implemented Kaizen system throughout the organization to initiate continuous improvement and boost morale for teams
INTERNSHIPS & PROJECTS

Analysed energy consumption data to model an Energy Efficiency Solution of ₹2 Million with a payback period of 4 years
• Reduced risk priority number of critical process in common rail line by 10% using Failure Modes & Effects Analysis

Categorized tools using previous year tool consumption data to identify the target tools for Tool Life Optimization
• Proposed an action plan to reduce annual tool cost consumption by 5%, for machines in Gear Soft, Synchro area
Autonomous Ground Vehicle, IIT Kharagpur