Executive Director
Jeddah Food and Bawakir Al-Khair Foodstuff
Total des années d'expérience :24 years, 5 Mois
Bawakir Al-Khair Foodstuff Trading, one of the Jeddah Food Holding companies, all under the umbrella of Ammar Integrated Holding is a privately owned investment company with activities and expertise across a diversified portfolio of Business & Sectors - Education, Food & Beverage and life cycle environment.
Accomplishments:
• Successfully established a company specializing in cloud kitchen as well as healthy restaurants.
• Selected for a Next Generation Leader role - providing strategic advice on procurement and development, Traditional Indian and Saudi restaurants, cloud kitchens, central kitchens. Fast food will create job opportunities in line with the Kingdom's vision. Saudization policy to settle the largest number of people in the Kingdom of Saudi Arabia
• Provide customized business change solutions, advice and deliverables related to the hospitality sector.
• Use entrepreneurial drive through business management skills to direct gains in revenue, market share, and Profits of a food trading company. Opening new sales and marketing channels throughout the Kingdom.
Responsibilities:
• Developing a short- and long-term vision and strategy, innovative plans and strategic direction that effectively restores the company to success.
• Securing financing for restaurants, conducting market studies - competition and expenses, and offering them to investors.
• Developing strategic marketing plans for the Saudi market and identify and focus on market weaknesses and focusing on developing them.
• Liaise locally and internationally with a strong network of professionals/companies for partnerships or franchises, including Italian, Korean, Russian and Jordanian.
• Leading the daily operations of the foodstuff trading company, which established the dates trade and the retail sector for dates, as well as the manufacture and formation of dates.
• Establishing a unit for importing rice, spices, and oils, and carrying out procurement deals between international companies.
• Develop full restaurant concept, menu and recipes for cloud and central restaurants. Directing restaurant operations, recording consistent profitability through effective marketing, prudent financial planning, budget preparation, and maintaining high customer service values.
• Building a high performing team by identifying areas for improvement and implementing measures to enhance the level of performance of the multinational/cultural team.
Al Khozama is one of the most prominent players in the Gulf region’s hospitality sector.
Accomplishments:
• Successfully established a restaurant company from scratch specializing in grilled meat.
• Under my leadership opened 4 branches, the smallest being 400 square meters & the largest 1, 600 square meters. Opened new restaurants using company income, with very little external financial support.
• Consistently surpassed targets and propelled profits/sales by approximately 12%.
Responsibilities:
• Established a central kitchen that prepares all foodstuffs- vegetables to meat and delivers to the branches on daily basis.
• Proffered organizational vision, leadership and oversight required to deliver excellent results and achieve all organizational goals - from grassroots through to excellence grew to 350+ strong team of different nationalities.
• Donned multiple hats- managed all aspects of the startup - food suppliers sourcing, packaging, global supplies procurement, marketing, menu development, facilities management, logistics fleet management, extreme attention to customer experience and service.
• Instituted organizational structure for all departments from management and support. Consistently reviewed/ refurbished processes to maintain best practice, drive continual improvement and operational excellence.
Accomplishments:
• Mitigated operational costs by 5.8% reduction in 2019 whilst streamlining operations & maintaining quality standards.
• Negotiated with suppliers and identified alternative for 5% of purchases worth 480, 000 riyals.
• Subject matter expert for Food and Beverage's financial and analytical intel, dexterously developed and implemented sound business and fiscal management practices. Converted some unused products into profitable items to secure addition to sales of 252, 000 annually.
Responsibilities:
• Led company formation, instituted a modern central kitchen and bakery. Defined P&L roadmap, and delivered revenues and profits by efficiently allocating financial and human resources of the restaurant for optimum and efficient utilization to achieve maximum profitability and goals.
• Administered product development and operations management. Offered high-caliber management qualifications, acute problem-solving skills, and operational expertise resulting in augmenting revenue whilst mitigating expenses.
• Established the route plan for daily delivery products to stores to assure product freshness.
• Generating reporting decks that include, dynamic financial modeling, comprehensive KPIs reporting, operational dashboard reporting, analysis of key business trends, actual versus budget variances.
Al Afandi Fried Chicken - Food & Entertainment - Alhokair Group
Accomplishments:
• Registered robust profits in the first three months 18% compared to the profits achieved by the company.
• Achieved 22% profit in the second cycle, attained the challenging task by reducing the number of inefficient employees, daily consumption thereby reduced losses.
• Developed and enhanced stores operations by developing main product (fried chicken preparation, cooking & serving) to uplift product quality and service to customers.
Accomplishments:
• Played a pivotal role in establishing 5 years strategic plan to drive growth in stores count from 5 to become 60 working stores across the Saudi Arabia.
• Minimized losses/wastage by enforcing adherence to policies and thereby propelling profits by 9% annually 45, 000 SR
• Mastered/ leveraged menu engineering to enhance customers satisfaction and build more brand equity, driving profitability and retention through menus of various national and international cuisines.
• Established QA & QC sections to assure maintaining high level of products quality.
Previous Professional Experiences:
• September 2014 - August 2015: Operations Consultant, Tasti D lite Ice Cream
• February 2012 - February 2014: Operations Manager, Primi Piatto - Italian Restaurant
• September 1999 - January 2012: Regional Operations Manager, Kudu Restaurants
• June 1995 - August 1999: Store Manager/ Store Supervisor, Pizza Hut, Jordan
• January 1990 - May 1995: Food Production and Preparation, Interconnectional Hotel, Jordan
Master of Business Administration, European International University, Nov 2022
Master of Business Administration, American International University, Sept 2022
Bachelor of Science in Science of Food & Beverages Management, Marlin University Online Study USA, 2014