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أحمد عفيفي, Commercial Sales Manager @Kalaxx ( oils & lubricants ) EX Capiter, Mars, Henkel, Mondelez.FMCG

أحمد عفيفي

Commercial Sales Manager @Kalaxx ( oils & lubricants ) EX Capiter, Mars, Henkel, Mondelez.FMCG·Kalaxx

مصر

ماجستير, Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 19 سنوات, 6 أشهر

Commercial Sales Manager @Kalaxx ( oils & lubricants ) EX Capiter, Mars, Henkel, Mondelez.FMCG

نوفمبر 2022 - حتى الآن

Kalaxx

القاهرة، مصر

نوفمبر 2022 - حتى الآن

Commercial Sales Manager ( oils & lubricants )
• Kalaxx is the first and largest company in distributing automotive oils and lubricants in Egypt for
the largest brands such as (Mobil, Shell, Total, CPC, Caltex, Misr Petroleum, Petromin....).
• Responsible for all company channels of distribution in Egypt (B2C, B2B, E-Commerce, retail
stores).
• Manage a team of territory managers and field force forming the traditional trade organization to
grow sales volumes, revenues & margins within the Lubricants across Egypt.
• Responsible for developing, setting sales targets for the Retail network to ensure healthy business
growth & capturing market opportunities, in line with the overall Company’s strategy.
• Responsible for coaching the team on effectively & properly managing to ensure the flow &
development of new sales opportunities in the business.
• For development & implementation of distribution investment plans & renovation projects with
expanded new branches to strengthen market share.
• Effectively working with the purchasing, financial & treasury teams to provide Sales forecasts,
according to Market dynamics.
• Effectively working with the Marketing team agency to develop and implement Promos, Seasonal
Activations, Marketing Campaigns, develop our digital marketing plans on our website & our
social media pages to achieve our objectives (Awareness, Engagement, Sales).
• Effectively working with the Board members & Kalaxx core team to set and achieve our company
vision.
• Resolve business issues and ensure that all escalated issues are closed.
• Address business inquiries from customers and team members in a professional manner.
• Ensure that teamwork complies with company policies and procedures.
• Set a structured plan for the sales team and assist in employee recruitment and performance
evaluation.
• Develop new business programs to meet productivity, revenue goals and set KPIs to expand in
coverage and retention...

مجال الشركة:
النفط والغاز
الدور الوظيفي:
المبيعات

Regional Sales Manager

سبتمبر 2021 - سبتمبر 2022

Capiter

القاهرة، مصر

سبتمبر 2021 - سبتمبر 2022

Regional Sales Manager FMCG
• Handling business with L.E / 275 Million monthly (on ground & organic sales).
• Manage all traditional trade in G. Cairo, Alex, Behira, West Delta, East Delta & Canal.
• Set targets & achieve them, creating customer policies, monthly offers and pricing.
• Make expansion plans for new cities with new structure plans with new 5 branches, 3 warehouses
and forecast for new cities.
• Manage structures containing 8 area sales managers, 35 supervisors and 140 sales agents.
• Achieved 100% progress in Coverage and acquisition of new Customers in Delta & Canal in 6
Months.
• Helping to achieve all company's targets (Hiring & Structure plan, Training, Pricing, High Margin
SKUs, Routing, Retention, variety in all categories and companies’ products, Coverage….)
• Develop sales team skills and assist them to enhance their performance.
• Solve customer issues inside and outside the company.
• Make continuous reports following up on the competitors' products, pricing and news.
• Make report designs and follow up with all my team daily from ERP and dashboard.
• Achievements: After 3 months achieved 45% growth and executed the plan expansion out of G.
Cairo and opened new regions in Delta & Canal by hiring more than 100 employees (sales agents,
supervisors & area sales managers).

مجال الشركة:
الإنترنت والتجارة الإلكترونية
الدور الوظيفي:
المبيعات

Regional Sales Manager

يناير 2020 - أغسطس 2022

Corona

القاهرة، مصر

يناير 2020 - أغسطس 2022

Greater Cairo Regional Sales Manager
• Manage Cairo & Giza branches (Retail, Wholesale, L.G) with 3 Unit managers, 12 supervisors and
60 sales reps,
• 40% of growth by region in the first year.
• Ensure 100 % coolers and solutions are placed in the hot zone & cash zone area.
• Achieve all KPI’s (Coverage - Must Stock List- L.E)
• Design and control Van Route to increase Coverage & Productivity.
• Make continuous reports following up on the competitors' products and the imitative products.
• Develop sales team skills and assist them to enhance their performance.
• Solve customer issues inside and outside the company.
• Conduct regular and constant visits to the market. Monitor the implementation of unit
managers, supervisors & salesmen visiting and recording the preset daily sales routes.
• Managing all region's needs (Hiring & Structure plan, Training, Routing & Coverage, Sales Target
in & out)
• Making development contracts for major wholesale and retail customers.
• Planning and setting the sales forecasting needed by yearly, Quarterly & Monthly.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Regional Sales Manager

يناير 2016 - ديسمبر 2019

Universal

القاهرة، مصر

يناير 2016 - ديسمبر 2019

Regional Sales Manager
• Handling business with L.E / 50 Million monthly (Collection & Sales out).
• Achieved progress in market share from 20% to 60% in total Delta in one year.
• Achieved 100% progress in Coverage and new Customers in Delta & Canal in 6 Months.
• Helping with all company's targets (Hiring & Structure plan, Training, Pricing, listing increase,
Routing & Coverage, Target value & volume, Displays and Company policy)
• Plan and set the sales forecasting needed Yearly & Monthly.
• Achieve sales targets including volume, value and any other quantitative targets through leading,
coaching and directing the assigned area sales managers.
• Develop sales team skills and assist them to enhance their performance.
• Solve customer issues inside and outside the company.
• Make continuous reports following up on the competitors' products and news.
• Make report designs and follow up with all my team daily.
• Conduct regular and constant visits to the market evaluating potential clients and identifying new
sales opportunities.

مجال الشركة:
1378
الدور الوظيفي:
المبيعات

Retail Sales Manager

أكتوبر 2014 - يناير 2016

Mondelez

القاهرة، مصر

أكتوبر 2014 - يناير 2016

Cairo Retail Sales Manager
• Handling business with L.E / 15 Million monthly (Chocolate - Candy - Gum - Biscuits - P.B).
• Achieved 39% of growth by area in quarter VS 2014.
• Ensure 100 % coolers and solutions are placed in the hot zone & cash zone area.
• 100 % Assets Verification & not abused by planogram display.
• Negotiation (Display Perfect store contracts, shelf space increasing to extra business, free display
for trade offers, product listing, ) as trade margin & sales analyzing report.
• Achieve all KPIs (Must Stock List - AMF - Inactive Customer - L.E - Perfect Stores…)
• Design and control Van Route to increase Coverage & Productivity.
• Make continuous reports following up on the competitors' products and the imitative products.
• Develop sales team skills and assist them to enhance their performance.
• Solve customer issues inside and outside the company.
• Conduct regular and constant visits to the market. Monitor the implementation of supervisors & the
salesmen visiting and recording the preset daily sales routes.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Retail Sales Manager

يناير 2011 - أكتوبر 2014

Henkel

القاهرة، مصر

يناير 2011 - أكتوبر 2014

Retail & key Retail Sales Manager
• Handling business with L.E / 3 Million monthly and achieved 27% growth versus last year.
• Manage Retail, LG Supervisors & Key Retail order sales representatives and report to RSM.
• Set sales retail supervisor & salesmen monthly sales targets.
• Analyze sales targets according to categories and leading products.
• Plan and set the monthly sales forecasting needed.
• Set item sales targets according to the previous year's sales, required growth rate and accordingly
distribute the target between the team in collaboration with my manager.
• Achieve sales targets including volume, value and any other quantitative target set by management
through leading, coaching and directing the assigned salesmen. The collection of dues is a vital part
of the job.
• Make sales reports after releasing the new products about the market’s reactions and
recommendations.
• Make continuous reports following up on the competitors' products and the imitative products.
• Develop sales team skills and assist them to enhance their performance by training on selling skills.
• Solve customer issues inside and outside the company and achieve customer satisfaction all the
time by constantly examining their requirements.
• Develop constructive and cooperative working relationships with others, and maintain them over
time.
• Conduct regular and constant visits to the market evaluating potential clients and identifying new
sales opportunities.
• Monitor the implementation of supervisors & the salesmen visiting and recording the preset daily
sales routes.
• Conducted my team with a new project Fact Book. Achieved all KPIs (Coverage, Distribution,
productivity, Value & volume)
• Negotiation (Display contracts, shelf space increasing to extra business, free display for trade
offers, product listing, ) as trade margin & sales analyzing report.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Sales Supervisor

نوفمبر 2006 - ديسمبر 2010

Mars

الرياض، المملكة العربية السعودية

نوفمبر 2006 - ديسمبر 2010

Van Salesman (CONFECTIONERY, D.C, SELF SERVICE) Till Unit Sales supervisor.
• Handling business with SR / 2 Million monthly.
• Handling two credit salesmen & three impulse salesmen.
• Dual sales confectionery & Ice Cream salesman.
• Monthly 100 % sales & collection target.
• Following JPS routing to achieve 100 % coverage.
• Sell to every single call at least 1 SKU to achieve both productivity & Distribution targets.
• Ensure 100 % of assets are placed within 2 Meters near the cash zone area.
• 100 % Assets Verification.
• Reporting to Regional Manager.
• Negotiation (Display contracts, shelf space increasing to extra business, free display for trade
offers, product listing) as trade margin & sales analyzing report.
• Achieved 20% growth yearly by area.
• 0.21 % freshness from total year sales.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

التعليم

Arab Academy For Science, Technology & Maritime Transport

مايو 2025

مايو 2025

ماجستير، Business Administration

مصر

المعدل التراكمي (التقدير): جيد جداً

المعدل التراكمي (التقدير): جيد جداً

Study all Management science with a scientific projects and special in sales and marketing.

Zagazig University

مايو 2005

مايو 2005

بكالوريوس، Arts

مصر

المعدل التراكمي (التقدير): جيد

المعدل التراكمي (التقدير): جيد

Arts French Department

Skills

Top Management
Expert
Top Management
Expert
Business Development Manager
Expert
Business Development Manager
Expert
Regional Managers
Expert
Regional Managers
Expert
Sales Management
Expert
Sales Management
Expert
Sales
Expert
Sales
Expert
Team work, time management, leader ship, management skills
Expert
Team work, time management, leader ship, management skills
Expert
Sales strategic
Expert
Sales strategic
Expert
Negotiations skills
Expert
Negotiations skills
Expert
planning
Expert
planning
Expert
Management Skills
Expert
Management Skills
Expert
Leadership
Expert
Leadership
Expert
Forecasting
Expert
Forecasting
Expert
E-commerce
Intermediate
E-commerce
Intermediate
Computer skills - English.A Sales training program “SELLING SKILL”Top Sales Representative.
Intermediate
Computer skills - English.A Sales training program “SELLING SKILL”Top Sales Representative.
Intermediate
building high-performing teams
Expert
building high-performing teams
Expert
Productivity & Efficiency
Expert
Productivity & Efficiency
Expert
driving revenue growth
Expert
driving revenue growth
Expert

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

اللغات

الانجليزية

متمرّس

الفرنسية

متمرّس

التدريب و الشهادات

التدريب
Sales training program “SELLING SKILL”Top Sales Representative.Trade Management skills.
Henkel, Mars, Mondelez

الهوايات والاهتمامات

Traveling & social activities
Fittness