Alhan Bourini

• Developed and executed marketing strategies in line with corporate goals.
• Supervised strategic event planning, budgeting, and analysis aligned with business objectives.
• Directed marketing initiatives for a B2B tech holding in the MENA region, driving growth.
• Nurtured partnerships with key industry vendors to boost brand visibility.
• Spearheaded digital campaigns utilizing SEO and content marketing to enhance online presence. • Oversaw content creation and collaborated with teams ot produce impactful marketing materials. • Analyzed and optimized lead generation processes to establish a robust business pipeline.
• Managed social media marketing to drive effective audience engagement.
• Administered marketing budgets to maximize return on investment (ROI).
• Provided support to sales and HR teams for streamlined operations.
• Utilized CRM systems for lead tracking and conversion analysis.

Marketing Execution: Implemented targeted marketing strategies to support sales goals.
• Digital Presence Management: Kept the company's current digital footprint, including website content and partner materials. • Sales Collateral Production : Aided ni creating high-quality sales collateral, case studies, and promotional videos.
• Social Media Contribution : Supported the company's social media presence, enhancing event marketing and digital outreach. • Lead Generation Support : Aided lead generation efforts, identifying new prospects and managing digital assets.
• Content Creation: Played a key role in generating content for various marketing channels, maintaining brand consistency
• and message clarity.

AREAS OF RESPONSIBILITY:

1. Marketing

Sales Content and Collateral
• Jointly with Marketing Manager, sales team and product managers team, assist in the creation of marketing materials to support visibility and growth initiatives.
• Maintain a master file copy of all sales collateral, help to identify gaps, needs and timing for collateral’s refresh in the format needed.
• Developing content marketing strategy, aligned with marketing strategy, execution of content marketing plan of actions.
• Assist in the identification and development of case studies, testimonials, white papers and videos.
• Taking care of the company printables, making sure that all marketing collateral for printing are of the needed quality; searching and contacting suitable printing houses, requesting quotes.

Digital
• Update company websites content including solutions, partner materials, vacancies, case studies, etc.
• Assist with website and lead generation analytics.
• Developing SMM strategy, aligned with marketing strategy, execution of SMM plan of actions.
• Assist with social posts for sales events and news updates.


Lead Generation
• Assist Marketing Manager in the development, execution and measurement of lead generation activities, including the development of digital assets and content.
• Support Marketing Manager and sales team in searching new prospects for lead generation campaigns within our prospecting database.

Lead Management
• Assist the sales team in responding to requests for information about our company; check and follow-up with company incoming emails and sales calls and handoff to sales team as appropriate; engage with prospects in a way that creates a superior experience.
• Enter leads/contacts/accounts/opportunities into CRM.
• Maintain our content on partner websites and update content when necessary.

2. HR

• Assist with the formatting of CVs into a company unified format, storing and updating them, within a branding identity function.
• Assist with IQ tests stage for the interviews, follow-up with HR team if necessary.
• Arrange HR/technical interviews by phone/email.
• Add new employees to the relevant MS company Groups.
• Assisting employees in following marketing and branding guidelines correctly.

3. General Support
• Answer incoming phone calls within company mobile phone.
• Assist with general project coordination duties as needed.
• Keep up with task management system, define tasks and timing if needed, prioritize.