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Alp Bilgili, General Manager

Alp Bilgili

General Manager·Hayat

Malaysia

Bachelor's degree, Administration and Management

Work experience

Total years of experience: 23 years, 11 months

General Manager

October 2020 - Present

Hayat

Kuala Lumpur, Malaysia

October 2020 - Present

Company industry:
FMCG
Job role:
Management

Senior Sales Director – Pharmacy Channel & e-commerce

June 2019 - Present

Procter & Gamble

Jeddah, Saudi Arabia

June 2019 - Present

Country channel leader for pharmacy and e-commerce responsible for 2 national distributors, annual turnover of $350MM. Planning and execution of new go to market model including coverage, routing, merchandising, organization structure.
Company industry:
FMCG
Job role:
Sales

Market Strategy & Planning Director – Oral Care Category

September 2017 - June 2019

Procter & Gamble

Istanbul, Türkiye

September 2017 - June 2019

Led P&G Oral Care Turkey business and planned a new brand launch to the market. Initiated power oral care expansion to full trade and doubled Oral-B Power Oral Care business in 18 months.
Company industry:
FMCG
Job role:
Sales

Regional Sales Director South East Europe, Turkey, Caucasus – Gillette

April 2014 - October 2017

Procter & Gamble

Geneve, Switzerland

April 2014 - October 2017

Regional sales director for shaving category responsible from 14 countries and $250MM annual turnover. Shopper based design, strategic revenue management including price-promo-mix, initiative and portfolio management, go to market innovation responsibilities within the region. Key Manager Award is achieved / 2 times (eligibility of top 10% of directors).
Company industry:
FMCG
Job role:
Sales

Country Manager – Braun Turkey

November 2012 - April 2014

Procter & Gamble

Istanbul, Türkiye

November 2012 - April 2014

Braun Turkey country manager with distributor, trade marketing and multi-functional team leadership. Led 4 direct reports, 12 multi-functional team members, 2 distributors, $34MM turnover. First ever 10 months consecutive share increase in P&G Turkey (Braun epilator share increase from 56% to 65%). Key Manager Award is achieved for the sustainable business growth.
Company industry:
FMCG
Job role:
Sales

Market Strategy & Planning Director - Female Beauty Categories

November 2011 - November 2012

Procter & Gamble

Istanbul, Türkiye

November 2011 - November 2012

Profitable sales growth both for the company and retailers via improving sales fundamentals and executing product initiatives/launches with excellence as per the go to market strategy. Responsible for hair care, colorants, skin care, make-up categories with 4 direct reports. Led hair care revolution project covering pricing, portfolio, shelving and promotion changes; 40% value per volume improvement achieved at market level.
Company industry:
FMCG
Job role:
Sales

Distributor Operations Director - Turkey East

February 2010 - November 2011

Procter & Gamble

Istanbul, Türkiye

February 2010 - November 2011

Managing a team of 109 people (12 P&G payroll sales managers / 97 distributor sales representatives), $180MM annual turnover of P&G products from all existing categories. Fastest growing region results achieved within distributor organization; 121 index vs 104 Turkey average. Led re-organizational changes in Turkey East and delegation of more responsibilities to distributors. Key Manager Award is achieved.
Company industry:
FMCG
Job role:
Sales

National Accounts / Migros Sales Manager – Gillette, Ipana, Oral-B, Duracell

July 2008 - February 2010

Procter & Gamble

Istanbul, Türkiye

July 2008 - February 2010

First ever trial activity with Mach3 in the company with 6% national share increase. Highest ever in-store fundamentals achieved for Oral Care category.
Company industry:
FMCG
Job role:
Sales

Market Strategy & Planning Manager – Gillette Turkey

July 2006 - July 2008

Procter & Gamble

Istanbul, Türkiye

July 2006 - July 2008

Recognition Share Award achieved for best in class Gillette Fusion Turkey Launch planning and execution.
Company industry:
FMCG
Job role:
Sales

Sales Supervisor

July 2002 - June 2006

Gillette Company

Istanbul, Türkiye

July 2002 - June 2006

Field Sales Supervisor - Marmara South,

Merchandising Supervisor - Marmara Region,

Sales Trainee - Marmara East & Istanbul,

 Financial Planning Department / Customer Management Functional Excellence Project - Israel / Sales department - Account Representative

 Consumer Insight Project - Turkey
Responsible for Oral Care and Braun Epilator category analysis in a McKinsey & Company led initiative to drive consumer insights. Analyzed marketing spend, pricing and portfolio levers to generate additional growth.

Intern - Export Markets Israel and Balkans
Company industry:
FMCG
Job role:
Sales

Education

Boaziçi (Bosphorus) University

June 2003

June 2003

Bachelor's degree, Administration and Management

Türkiye

GPA (point): 2.2 out of 4

GPA (point): 2.2 out of 4

Administration and Management graduation from best university of Turkey.
View attachment

Skills

Category Management
Expert
Category Management
Expert
Distributor Relations
Expert
Distributor Relations
Expert
People Management
Expert
People Management
Expert
Business Management
Expert
Business Management
Expert
P&L
Expert
P&L
Expert
Office
Expert
Office
Expert
Drive for Result
Expert
Drive for Result
Expert
Operational Discipline
Expert
Operational Discipline
Expert
Team Work
Expert
Team Work
Expert
Build Trust
Expert
Build Trust
Expert
Leadership
Expert
Leadership
Expert

Languages

English

Expert

Turkish

Native Speaker

Training and Certifications

Training
Certified Interviewer
Procter & Gamble
Dec 2010
Certified Interviewer
Procter & Gamble

Hobbies and interests

ski
Collection