General Manager (GM)
SISA Marketing
Total years of experience :23 years, 0 Months
SISA Marketing is one of the leading Market Research service providers that specializes in Market research, standardization and quality assurance. With presence in UAE, GCC and several Middle Eastern countries; it offers a variety of services including qualitative and quantitative research, soft skills training and events management.
Job Responsibilities:
•Integral contributor in defining SISA Marketing’s services and building its standards and strategies since inception.
•Creating new revenue generating opportunities by targeting the right markets, prospective clients and outlining the reach out plans and strategies.
•Translating complex business objectives into research efforts that yield relevant insights in a meaningful visual story presentation.
•Working with internal clients and effectively recommending methodologies, design and executing research with actionable recommendations.
•Making sense of research data and developing presentation materials that clearly call out insights that matter for the business.
•Serving as a proactive advisor, providing value add to clients’ research objectives; anticipates clients’ information needs and incorporates questions to address them.
•Connecting the dots’ and integrating research insights across multiple sources to develop most holistic recommendations.
•Collaborating and working cross-functionally to drive business results in a fast-paced environment
•Excellent written/verbal communication skills
•Leveraging a centralized research knowledge management and information sharing system and disseminating insights to key constituents
•Implementing strategies and best practices to ensure the continuous and sustainable survival of the business through recession, high turnover and more difficult situations.
•Leading the development of project plans including budget, resources and team members.
KEY ACHIEVEMENTS:
•Expanded the scale of operations across UAE and GCC thereby extending the reach to other countries like Lebanon, Jordan, Egypt, China and Turkey.
•Increased SISA Marketing’s team from 1 admin employee and 20 part-timers to 10 full-time employees and over 5000 remotely managed part-time researchers across different countries.
•Achieved year-on-year revenue growth thus positioning the business for future sustainability and competitiveness.
•Created and implemented the complete Roadmap for the company’s Marketing Strategy.
•Developed SOPs & standards for the company and worked on the enhancement of various systems (employees rating system, instant feedback option, filtering system, bidding system) with IT team which led to substantial time and financial savings.
•Secured service contracts with several clients including one of “the Big Five”.
• Conceptualized and launched a dynamic company website and web application allowing clients to save and view their reports, finding, comprehensive results of their market projects.
•Planned and implemented sales, marketing, advertising and product development programs targeted toward existing and new markets within the budget allocated.
•Managed and updated the Customer Relations Management system effectively.
•Served as E24/7 representative at relevant industry events, conferences and exhibitions thereby generated leads and network with program and channel partners.
•Developed and recommended product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
•Managed all resources (time, products and people) through inspired leadership.
•Controlled all cabin operations activities in compliance with safety and security standards.
•Maintained high cabin standards in the flight operations; coached and led team members to standards of excellence in all areas of customer service, safety, and security.
•Managed 26 flight attendants on every flight and allocated responsibilities.
•Showcased high levels of courtesy and professionalism and make every possible effort to enhance customer experience.
•Conducted Performance reviews and sat the development plans for 10-12 crewmembers on monthly basis.
CAREER GROWTH:
SENIOR FLIGHT STEWARDESS (SFS) 2005
CABIN CREW 2001
Major: German