Marketing Head
AIRCEL Ltd
Total years of experience :29 years, 2 Months
Sales &
Nearly twenty two years of experience in sales, business development, distribution management with reputed companies viz AIRCEL
Drive subscriber acquisition and challenge the incumbents in their leadership areas by Innovative distribution
•Cost management
•Increase market share.
•Responsible for profitability & expansion of prepaid business through distribution channel.
•Provide strategic direction for distribution channel in terms of geographic thrust & consumer segments.
•Maximize revenue per subscriber through recharge initiatives.
•Establishing standards & processes of distribution for all channels.
•Monitoring stock in pipeline Vis a Vis acquisitions & to ensure stock supply as per sales target.
•Develop and implement trade incentive schemes.
•Responsible for tracking and monitoring all expenses related to market development activities.
•Ensure channel satisfaction by timely supply and maintenance of stock by proper and timely settlement of claims and schemes.
•Ensure sales team/retailer/FOS is well trained on company sales process.
•Successful launch of Micro distribution.
Key Achievements
•Voice & Data award for highest Net Adds in Delhi circle amongst all operators for consecutively 3 yrs
DISHTV
Dish TV is India’s first direct to home entertainment service that has digitalized Indian entertainment to bring to your home the best in television viewing through the latest in digital technology. Brought to you by the Essel Group, Dish TV has changed the face of the Indian television home, bringing it at par with the global entertainment industry.
Worked as
JOB RESPONSIBILITIES
As a Zonal Business Manager was responsible for overall sales operations of District Gurgaon, Faridabad & Rewari districts for Channel Sales (Post Paid & Pre Paid), corporate sales, Customer care & Collection/credit monitoring.
Distribution/Dealer Network
Distribution planning & expansion.
Functional
Formulation & implementation of schemes depending upon market/ competition requirements controlling distributor/dealers sales team, organizing various promotional and awareness campaigns for new product launches.
Collection/Credit monitoring
Monitoring billing & collections on Day-To-Day basis.
Corporate Sales
Managing corporate team for Sales & Retentions
Network Planning
New Town launch planning on GIS tools & site Lat./ Long. Planning on the site through GPS tools to get the optimize site utilization.
Key Achievements
Distribution expansion from 3 Distributors to 11 in just four months in Gurgaon, Rewari &Fridabad district .Growth in Gross addition from two thousand to seven thousand & revenue .
Successful planning & launch of 75 towns in Rewari Zone
Worked as City
responsible for overall Pre paid Business of Amritsar Region
The Company is engaged in production and marketing of products like Consumer Electronic Goods, Lighting and Illumination Products Components, Home Appliances, Personal Care Products, Industrial Equipments, Pager and Cellular Phones
JOB RESPONSIBILITIES
Joined Delhi Office in Consumer Electronics division and was based at Jallandar taking care of Punjab, J&K and Himachal Pradesh distribution network for the period of 5 years.
Developed the Ideal color TV distribution model in 1997
Thereafter was based at Amritsar and managed Jallandar and Amritsar distribution network having around 200 dealers.
sales & marketing - Jammu & Kashmir from 1st
Responsible for circle P&L
•Rebuilding of Sales & Distribution of the circle
•Led the development & implementation of marketing plans to balance the sales & profitability
•Improving the CLM plans through SOMA in order to improve retention.
•Balanced cost reductions in order to improve EBIDTA of the circle
•Improve the MOU mix by improving product mix in order to reduce IUC
•Improved the quality of gross additions by changing the product mix to increase on boarding revenue and quality
responsible for managing Pre Paid business of Amritsar & Gurdaspur District heading a team of 4.
Was Responsible for successfully rolling out the Prepaid distribution network of SPICE TELECOM in the year Sept 2000 during the transaction from Direct sales model to Distribution.
Distribution/Dealer Network
Prospecting, selection/appointment, termination of distribution/dealer network
Planning
Annual targets, distribution network, market reach, market share expansion, marketing budgets requirement, manpower
Functional
•Formulation and implementation of schemes depending upon market requirements budget available and dealers profile
•Controlling distributors sales team, organizing various advertisements, promotional and awareness campaigns for new product launches
•Tracking distributors, dealers and sub-dealers outstanding on monthly basis
•Giving timely competition feed backs to the regional office on price structuring quality, tariffs comparison and various schemes running in the market
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: Passed
First class