Anvita Kumar Saraswat

Oversee order placement by utilizing metrics like Stock Cover, Sell Through Rate, Open to Buy (OTB), Historical trend, and Seasonality. Streamline centralized bulk buying to ensure suitable margins, pricing, and markdowns within company budget constraints. Maintain a robust supplier base through effective sourcing and negotiation management. Monitor timely delivery of merchandise, adhering to service level agreements. Collaborate with the Head of Buying to execute supplier strategy. Recognize market gaps and incorporate new brands and suppliers. Manage significant deals and customer accounts, particularly government accounts. Prepare quotations, present product pitches, and train showroom staff. Foster alignment across departments including marketing, logistics, and support functions to boost product knowledge, association, and sell-through across the UAE. Strategize and implement pricing and display tactics to enhance sell-through rates for each product. Scaling and strategizing the e-commerce business and making it an independent profit center contributing to upwards of 10% of organizational revenue

● Introduced 5 new brands in the UAE by analyzing historical sales data and consumer trends.
● Successfully directed a team of 4 members accountable for e-commerce operations.
● Successfully launched the company website and expanded the product selection across multiple online platforms, resulting in an enhanced online presence and broader customer choices.
● Effectively orchestrated 2 flagship events, leading to a notable surge in brand awareness and significantly improved sell-through rates.

Administered business development while also managing accounts for 60 sellers. Orchestrated precise inventory planning and management within the category to maintain uninterrupted availability. Assumed the role of a buyer, diligently optimizing prices and elevating service levels to address assortment gaps effectively.

● Drove category growth exceeding 20% by implementing a comprehensive strategy that enriched the customer experience through curating a robust category assortment, implementing effective site merchandising, optimizing Product Display Pages (PDPs), enhancing content quality, and establishing price leadership, fostering exclusive partnerships, and successfully introducing new product launches.

● Elevated seller store visibility and boosted average basket value by implementing and enhancing the innovative "Shop-in-Shop" experience, coupled with strategic ad-monetization initiatives.

● Achieved the title of "Yellow Friday Champion" by significantly enhancing the website's product selection within a single category, successfully ramping up to a total of 3k SKUs.

Conducted development of marketing plan and campaigns for new lines of business. Constructed business plans through meticulous competitive analysis and thorough market research. Generated and facilitated educational and awareness campaigns. Conceptualized and crafted collaterals to amplify recall and engagement. Produced marketing content to augment online traffic flow. Collaborated with numerous accounts to stimulate responses to Requests for Information (RFIs) and Requests for Proposals (RFPs). Orchestrated events and campaigns tailored to specific client engagements. Streamlined application portfolio for multiple clients.

● Played a pivotal role in significant transformation initiatives that fuelled growth for major accounts.
● Successfully led transformation efforts for one of the largest retail clients in the USA.

Oversaw mapping, assessment, and appraisal of over 100 existing business processes and systems to enhance customer experience, eliminate process waste, and resolve process bottlenecks. Strengthened return on investment potential by curbing cost structures and identifying efficiencies. Identified numerous prospects for process automation and enhancement.

● Applied optimized process models to amplify customer satisfaction and reduce turnaround time (TAT).

Collaborated with more than 70 corporate accounts, directing efforts toward robust business development.

● Crafted impactful marketing strategies and strategic business plans, resulting in a notable 5% expansion in customer outreach.
● Accurately forecasted sales and adeptly managed inventory, leading to a substantial 14% reduction in inventory costs.
● Executed an IoT-based innovation that streamlined automation, significantly amplifying upsell capabilities.