Asma Abdelrhman, Digital Marketing Team Leader

Asma Abdelrhman

Digital Marketing Team Leader

Qewam

Location
Egypt
Education
Bachelor's degree, PetroChemical Engineering
Experience
8 years, 3 Months

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Work Experience

Total years of experience :8 years, 3 Months

Digital Marketing Team Leader at Qewam
  • Saudi Arabia - Jeddah
  • My current job since October 2021

• Own the marketing strategy and budget
• Lead development of detailed quarterly marketing plans (SAAS Industry)
• Lead a team of including managers and associates
• Manage CRM, social, content, affiliates, paid and organic digital, events, sponsorship, partnerships,
ATL, consumer PR and all other brand initiatives etc.
• Own customer CAC, CPA. CPO and LTV targets
• Analyse and report on ROI of marketing campaigns and initiatives
• Liaise with marketing and design teams for ongoing initiatives
• Designing and implementing comprehensive marketing strategies to create awareness of the company’s
business activities
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, launching of new services etc.

Digital Marketing Executive at Grand Technology Solutions
  • Egypt - Cairo
  • January 2019 to July 2021

Responsible for:

-The company multiple fronts of social media management including, and not limited to: Google - Facebook - LinkedIn…..
-Monitoring and be up to date with all the digital branding and social trends Brainstorm new and innovative digital growth and exposure strategies.
-Brand positioning, management and analysis in the market also lead the execution of the Digital brand plans and initiatives.
-Setting and implementing social media and communication campaigns to align with marketing strategies.
-Providing engaging text, image and video content for social media accounts.
-Boost brand awareness more by managing website SEO/SEM.
-Following up with Marketing team between UAE, USA, India and Egypt.

Ads Specialist and Online Campaigns Manager at Cognitev
  • Egypt - Cairo
  • October 2017 to December 2018

-I'm responsible for online advertisement, exploring new paid advertising and marketing channels. Wether its Facebook, Google, Instagram, Snapchat, Twitter, LinkedIn, or any other channel.
-Working in marketing Technology team to put a roadmap and strategy of learning and exploring new marketing channels, exploring new marketing channels by creating campaigns and optimizing them, creating Paid Advertising campaigns (Google, Facebook, Twitter, LinkedIn, or any others).
-Working with web analytics tools (Google Analytics).
-Document strategies to optimize and automate tasks in the campaign lifecycle.
-Responsible for developing customer relationships that promote retention and loyalty, and turning them into happy, satisfied ambassadors.

Digital Marketing Executive at Andalusia Business group for Medical Services
  • Egypt - Cairo
  • January 2016 to October 2017

- Increase brand awareness, promote company products or services and to drive prospects to conversions.
-Initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns.
-Adept at evaluating the needs of the consumer market, and understand how and where to acquire knowledge about consumer trends and demands.
-Developing the strategy used in marketing a company's product online. This is done by putting together various online promotions and e-mailing campaigns to get the company's message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.

Education

Bachelor's degree, PetroChemical Engineering
  • at Alexandria University
  • July 2014

Alexandria University Faculty of Engineering Chemical Engineering Department Egypt

Specialties & Skills

Google Analytics
Online Advertising
Social Media Marketing
Digital Strategy
Training
COMMUNICATION SKILLS
Focus group moderation
LEADERSHIP
MARKET ANALYSIS
MARKET RESEARCH
Digital Marketing
Public Relations
Social Media Marketing
Affiliate network marketer
Marketing Strategies & Marketing Automation

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert
French
Beginner

Training and Certifications

TOT (Training of Trainers) (Training)
Training Institute:
New Horizon
Date Attended:
January 2015
Communication and Presentation Skills diploma (Certificate)
Date Attended:
May 2014
Advanced Digital Marketing Diploma (Certificate)
Date Attended:
August 2017
The 6 Week Affiliate Mastery Challenge (AMC) (Certificate)
Date Attended:
November 2017
Social Media Marketing Diploma (Certificate)
Date Attended:
August 2014