Beshr Idlbi

• Manage the media production of the university including photography, videography, and the production of marketing material, with over 100 design project and over 100 video content with +500, 000 views.
• Identify new digital trends and technologies to ensure the university is at the forefront of the industry.
• Plan and execute the yearly marketing strategy and work closely with external agencies, in addition to liaising with the University of Aberdeens marketing department to ensure coherence and cooperation.
• Monitor all online activities, including updating social media platforms, maintaining website content, and leading on all digital marketing campaigns, resulting in an increase of 120% in leads over two years.
• Measure media performance at all stages to ensure original objectives and strategies are being met and prepare and analyze marketing reports.

• Planned and executed all web, SEO, database marketing, social media, and display advertising campaigns, and managed the online store.
• Designed, built, and maintained social media presence for all Ghosn Aloud accounts including photoshoots and visual content creation for Instagram, Snapchat, LinkedIn and Pinterest.
• Brainstormed new and creative growth strategies through digital marketing, which included arranging business deals with leading online platforms like Snoonu and Aramex.
• Arranged photoshoot sessions and coordinated with external studios, agencies, influencers, and community leaders, to organize events and lead marketing campaigns.

• Provided creative direction and artistic insight and assisted in the overall ideation of all creative content.
• Researched, pitched and developed new content ideas for the platform, and wrote and edited scripts.
• Created accurate, concise, and engaging content using creative storytelling techniques.
• Monitored news trends, developed and maintained relationships with sources and news outlets, ensuring access to breaking news stories, producing over 200 news reports with +3.5 million views.

• Coordinated all public relations activities, building relations, and bringing new connections to the station. In addition to handling all communication with reporters and guests.
• Managed the online content of the station on its different media platforms, and planned social media campaigns, which had all resulted in increasing the social media base from 25, 000 to +120, 000 follower.
• Set strategies for digital engagement, monitored digital trends, and managed community outreach.
• Wrote editorial content, created visual content for social media, and managed media enquiries.