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Beshr Idlbi, Senior Digital Content and Design Officer

Beshr Idlbi

Senior Digital Content and Design Officer·AFG College with the University of Aberdeen

Qatar

Master's degree, Journalism

Work experience

Total years of experience: 12 years, 1 months

Senior Digital Content and Design Officer

November 2021 - Present

AFG College with the University of Aberdeen

Doha, Qatar

November 2021 - Present

• Manage the media production of the university including photography, videography, and the production of marketing material, with over 100 design project and over 100 video content with +500, 000 views.
• Identify new digital trends and technologies to ensure the university is at the forefront of the industry.
• Plan and execute the yearly marketing strategy and work closely with external agencies, in addition to liaising with the University of Aberdeens marketing department to ensure coherence and cooperation.
• Monitor all online activities, including updating social media platforms, maintaining website content, and leading on all digital marketing campaigns, resulting in an increase of 120% in leads over two years.
• Measure media performance at all stages to ensure original objectives and strategies are being met and prepare and analyze marketing reports.

Company industry:
Higher Education

Digital Marketing Manager

May 2020 - November 2021

Ghosn Aloud

Doha, Qatar

May 2020 - November 2021

• Planned and executed all web, SEO, database marketing, social media, and display advertising campaigns, and managed the online store.
• Designed, built, and maintained social media presence for all Ghosn Aloud accounts including photoshoots and visual content creation for Instagram, Snapchat, LinkedIn and Pinterest.
• Brainstormed new and creative growth strategies through digital marketing, which included arranging business deals with leading online platforms like Snoonu and Aramex.
• Arranged photoshoot sessions and coordinated with external studios, agencies, influencers, and community leaders, to organize events and lead marketing campaigns.

Company industry:
Perfume & Cosmetics

Creative Content Consultant/Editor

April 2018 - May 2020

Syrian Portal

Istanbul, Türkiye

April 2018 - May 2020

• Provided creative direction and artistic insight and assisted in the overall ideation of all creative content.
• Researched, pitched and developed new content ideas for the platform, and wrote and edited scripts.
• Created accurate, concise, and engaging content using creative storytelling techniques.
• Monitored news trends, developed and maintained relationships with sources and news outlets, ensuring access to breaking news stories, producing over 200 news reports with +3.5 million views.

Company industry:
Journalism

Communication and Public Relations Manager

May 2014 - April 2018

Radio Alkul

Istanbul, Türkiye

May 2014 - April 2018

• Coordinated all public relations activities, building relations, and bringing new connections to the station. In addition to handling all communication with reporters and guests.
• Managed the online content of the station on its different media platforms, and planned social media campaigns, which had all resulted in increasing the social media base from 25, 000 to +120, 000 follower.
• Set strategies for digital engagement, monitored digital trends, and managed community outreach.
• Wrote editorial content, created visual content for social media, and managed media enquiries.

Company industry:
Journalism

Education

Doha Institute For Graduate Studies

July 2021

July 2021

Master's degree, Journalism

Qatar

Istanbul Şehir University

June 2018

June 2018

Bachelor's degree, Cinema and Television

Türkiye

Skills

Screenwriting
Expert
Screenwriting
Expert
Cinematography
Expert
Cinematography
Expert
Video Editing
Expert
Video Editing
Expert
Short Films
Expert
Short Films
Expert
Sound Editing
Expert
Sound Editing
Expert
CUBASE
Intermediate
CUBASE
Intermediate
Photography
Expert
Photography
Expert
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
MEDIA PRODUCTION
Expert
MEDIA PRODUCTION
Expert
SEARCH ENGINE OPTIMIZATION
Expert
SEARCH ENGINE OPTIMIZATION
Expert
ADVERTISING CAMPAIGNS
Expert
ADVERTISING CAMPAIGNS
Expert
DISPLAY ADVERTISING
Expert
DISPLAY ADVERTISING
Expert
CONTENT CREATION
Expert
CONTENT CREATION
Expert
IDEATION
Expert
IDEATION
Expert
PHOTOGRAPHY
Expert
PHOTOGRAPHY
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
BROADCAST
Intermediate
BROADCAST
Intermediate
Video Editing
Expert
Video Editing
Expert
Cinematography
Expert
Cinematography
Expert
ADOBE PREMIERE
Expert
ADOBE PREMIERE
Expert

Social profiles

Languages

Arabic
Native Speaker
English
Expert
French
Beginner
Turkish
Beginner

Memberships

Şehir Gavel Club

Board Member / Media Team

January 2016

Hobbies

  • Playing musical instruments