Derrick Amanya

Marketing Consultant at Sokoni Africa Ltd

• My current job since

Marketing Consultant at Sokoni Africa Ltd

• Uganda
• August 2018 to January 2019

• Portfolio Strategy - For Brands; Le Chateau Brasserie Belge, La Patisserie, Le Gourmet Delicatessen, M-Maison, Le Petit Village Boutique Mall and Sevenhills Ranchers.
• Digital Strategy - E-commerce process and plan, manage and optimize digital channels, content strategy and set KPIs for agency.
• Launch new brands (Le Gourmet and SevenHills) and developing Communication strategies.

Executive Director at Legends Entertainment Ltd & Uganda Rugby Union

• February 2017 to November 2017

Bidding process for the Uganda Gold Cup and International 7s events
• Strategic partnership consultancy, planning and engagement
• Government lobbying, including Parliament influencing
• Marketing and Integrated Communication campaign strategy development and
execution
• Liaison to creative agency (Moringa Ogilvy) on behalf of Uganda Rugby Union
and Nile Breweries Ltd.
• Stakeholder engagement strategy and plan
• Advertizing and Branding plan and production
• Media planning, scheduling, booking, monitoring and reporting.
• Ticketing process, Points of Sales recruiting and support (with VIVO Energy Ltd)
• Liaison with International Rugby Teams, Consulates, Coaches and Embassies (over
12 countries).
Achievements
• Sold out games, record/historic crowd numbers (over 10, 000 each game)
• Record topping revenues with over UGX 150m each match (over 10 matches
played)
• Successfully influenced and lobbied government with Speaker of Parliament and
KCCA

Portfolio Strategy at For Brands; Le Chateau Brasserie Belge, L

• to

Ranchers.
• Digital Strategy - E-commerce process and plan, manage and optimize digital
channels, content strategy and set KPIs for agency.
• Launch new brands (Le Gourmet and SevenHills) and developing Communication
strategies.
Mestil
Responsibilities
• Brand Development Strategy - Developing brand Corporate Identity,
Communication strategy and PR plan.
• Launch campaign - Develop Launch campaign strategy and execution
• Negotiate and partner with global travel online agencies, (Bookings.com,
Expedia, TripAdvisor, etc)
• Designing and implementing strategic sales plan to expand customer base
• Developing of a winning digital strategy.
Bazebo (Formerly Goodsexpress)
Responsibilities
• Brand Development Strategy - Developing brand Corporate Identity and
Communication strategy.
• Developing an e-commerce business process and tactical plan
• Launch rebrand PR plan
Publics Africa Communications; Client - Opportunity Bank
Responsibilities
• Brand Development Strategy - Developing brand Corporate Identity for
Rebranding campaign.
• Launch event planning and execution
• Digital strategy development and presentation
Publics Africa Communications; Clients - Civtec Ltd and Cavendish University
Responsibilities
• Experiential Marketing plan development and presentation
• Activation tactical plan development and execution
• Community and stakeholder engagement strategy and plan
• Creative campaign conceptualizing, Ideation and pitch presentations
• Media planning, scheduling, booking, monitoring and reporting.

Research at Sato Pan

• to

Hygiene awareness & Latrine furnishing range.
Responsibilities