Dinusha Senanayake

Responsible for the administration and direction of a special credit line extended to
Corporate clients and Small and Medium Enterprises.
•Maintaining positive relationships with existing clients while identifying and establishing relationships with potential clients.
•Ensuring a safe, sound and profitable credit portfolio is maintained.
•Evaluating new loan applications and preparing credit proposals including financial analysis and reviewing of all relevant documents submitted.
•Engaging in project management, coordination, strategic planning, relationship management, negotiation, leadership and innovative development of opportunities.
•Liasing with 90 branches of the company, motivating and driving the sales force of over 250 marketing officers to achieve their set targets under the special credit line.
•Conducting product training to the sales force.
•Achieving sales targets and delivering sales presentations and marketing/product strategies to the board of Directors.

SALONS
•Heading and managing the “Salons” category for Colombo and Negombo areas, which was a new sub group created within the channels sphere.
•Within a mere 6 months increasing the total revenue by 50+% and a similar growth been projected for 2013.
•Building a personal relationship with over 250 premium salons and 350 other Salons within a short time span of 6 months.
•Innovative branding styles and marketing strategies, beyond mere incentives which increase the cost of the company, but also using incentives where necessary for a larger profit gain.
•Identifying key partners in the territory to drive incremental indirect revenue.
•Educating internal and external stakeholders by providing sales and orientation training and continuous development in terms of workshops and brand expertise programs.
•Driving and managing sales representatives keeping them motivated and focused on the goals.
•Develop and sustain relationships with key customers within an assigned geography (Colombo, Negombo, Galle and Kandy)
•Constantly reducing cost to increase revenue and planning the budget for the SRs while ensuring they meet the monthly, quarterly and annual budgets.

Main focus being to give a new perception to vehicle sales to maximise profit margins and to outpace competition.
•Motivating and driving the marketing executives to achieve their set targets.
•Managing and conducting business mapping in targeted areas to develop a strong dealer network.
•Introducing new clients via vehicle dealers and directing them to promote the facilities offered by the company.
•Handling the organizations special projects to maximise profits.

Key negotiator for buying media for corporate clients.
•Pre preparation in terms of research and analysis of the fluctuating media market to service the customer better.
•Additionally being responsible for advertisement to be aired on time, client/supplier payments and guiding the executive staff with their

Promoting educational, informative and entertainment programs for corporate clients.
•Researching the market, consumer attitudes and competitor activities & planning counter proposals.
•Cash Collection/Debt Recoveries/Reconciliation.