Event Producer – Quintessentially Dubai
Quintessentially
مجموع سنوات الخبرة :17 years, 8 أشهر
Managing all production and logistics of events for UAE government entities and global clients:
Abu Dhabi Executive Affairs Authority - Abu Dhabi Awards campaign
Cartier Coloratura event Riyadh (Jan 25th to Feb 12th)
Louis Vuitton event Dubai (Nov 21st to Nov 26th)
I got brought in to consult on upcoming marketing and sales strategies. Establish areas of focus and restructure teams.
•Helped define Canadian University Dubai (CUD)’s profile and student target by identifying its Unique Selling Points and analysing CUD’s routes of engagement with high school students
•Analyzed university website to help optimise content and user experience
•Established Marketing and Sales plan for Summer and Fall intake
•Worked on building successful communication and relationships with local schools (worked on a GEMs MOU)
Accountable for every touch point of multichannel campaigns delivery, growth/retention of accounts and driving forward an expanded digital remit. Responsible for client satisfaction, quality of service and developing innovative new solutions.
H&M
•3rd largest agency account - £6M revenue across 65 markets, managing a leadership team of 7 and directing 30 staff across 3 global locations
Tasked with restoring client’s trust in WLT digital offering and improving general output quality
•Restructured digital production teams - made them H&M specific to increase brand expertise and enable more flexibility around timings and activity volumes
•Established tighter control on the P&L, achieving significant savings and bringing in >£2M outstanding billings
•Organised working sessions with key client stakeholders to understand expectations & concerns and to agree upon solutions to implement
•Worked closely with client to help redefine WLT responsibilities and improve our role as global brand guardians
Intel
•£2.5M revenue, 25 markets, managing a team of 8 across 4 global locations
•I came aboard the Intel account at a time of a major restructure of client marketing teams and onboarding of a new leading creative agency
•Liaised with client marketing leads and agency network to redefine global campaign workflows & timings
•Helped onboard their creative agency by defining agency network roles & responsibilities
•Headed up two annual contract renegotiations concerning ratecards, retained teams and contract T&Cs)
•Managed client services and delivery teams to improve the quality of final output and reporting
•Drove efficiencies in production processes across media (print, online and broadcast
Saab and Accenture
•40 markets, £1.4M revenue, team of 3 direct reports
In 2010 and 2011 Tag was appointed as Saab’s and Accenture’s global implementation agency
•Worked closely with Accenture’s media and creative agencies to organise timely launch of their new Brand Image campaign in 40+ markets across Outdoor, Press and Online advertising
•Coordinated a team of language and production experts to manage the execution of 5000+ deliverables
•Built a solid relationship with Accenture global and local clients and grew the account to expand to B2B, Recruitment and local event marketing
•Managed all day-to-day ATL / BTL projects for Saab and Accenture local markets: TV, Press, Outdoor, Online
Philips and Blackberry
•Managed the life-cycle of multiple projects for 20+ markets (DTP, multilingual and printing projects).
•Day to day liaison with clients, creative agencies, in-house typesetting department and production managers to deliver quality campaigns and meet client’s expectations
Managed internal mark up and revenue targets
•Mentored 2 Account Executives to deliver projects and campaigns
•Helped grow the new Blackberry account (finding new business opportunities, organising and presenting localisation tutorials, implementing localisation processes with clients and partners)
•4 months placement on the client-side within Philip’s head office in Amsterdam
TOTAL France - Promotion department
Summer Promotion implementation: two months operation - 2500 points of purchase
•Helped develop the marketing campaign (POP, Online, Press, Radio) with creative agencies
•Organised deliveries of marketing collaterals with logistic partners and monthly sales reporting
Winter Promotion concept development:
•Market Analysis, competition analysis
•Built contact network and managed negotiations with partners (Universal, Warner, etc.)
•Organised consumer tests (qualitative and quantitative) with test institutes
Andrex) and Sopalin
•Managed brand’s day-to-day budget (invoices, payments) through SAP
•Conducted monthly market analysis on promotional and merchandising strategies
•Worked closely with design agencies to develop promotional campaigns
•Coordinated new Brand Image implementation for Le Trèfle, working closely with design agencies, managing the production and liaising with factories and warehouses
Packaging and Brand Identity
•Ran life Cycle of Packaging design projects from client’s brief, to delivery through to print
•Briefing and debriefing creative teams, suppliers and partners
•Responsible for budget and projects timing
•Worked on Nestlé, Hollywood Chewing Gum, JTI and SFR
New business development, pitches and onboarding of new key accounts
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: Helsinki