Senior Manager Strategic Alliances
Neogrowth Credit Pvt Ltd
Total years of experience :21 years, 10 Months
Strategic Alliances, Business Development, Banking partnerships. Account management
Operator Business
Leading Indian Handset ODM project for Telecom Operators.
Ensure ODM project management from ranging to delivery with timelines.
Manage relationships with Qualcomm, Taiwan Business Unit and India Product team for Project Bidding, Specs, Pricing, Testing, legal issues, Delivery and after sales.
Coordinate with device sourcing teams from operator side for regular business.
Evaluate and strategies the handset distribution opportunities with Telecom operators.
Drive Handset bundle offers with operators on new and existing product line.
Lead Enterprise business with operators and fulfill BYOD or Bulk orders.
Larger Format Retail
Drive Width of Distribution and plan ISP program for higher productivity
Lead strategic partnerships with National and Regional Large Format chains like JIO stores, Reliance Digital, Sangeetha, Croma, The Mobile store, International Value retail.
Contract, Margin, policy, process framework design and implementation.
Ensure Manpower productivity, Brand Visibility, product availability.
Lead a team of 150 Rcom rolls ISPs, 5 Key Account Managers and 5 backend executive
Lead strategic partnerships with B2B / Modern trade and E-commerce chains like Croma, The Mobile store, International Value retail Jambo, Oxigen, Mobikwik and Paytm etc
Ensure adherence to AOPs of topline of INR 500 cr and 145000 new acquisitions
Ensure Handset billing and availability of device range at each store.
Manage relationships with category, operations and marketing teams at modern trade and E-commerce chains
Ensure achievement of visibility index goals at modern trade
Head Distribution Data and Device (Upper North)
KRAs(July 13 to Dec 15)
Drive Distributor / Retailer / Device team for device availability and Channel width & Depth expansion.
Created Dedicated Device Channel Partners for the circle to focus on device selling and to grow CDMA handset Base. Appointed 10 handset super distributor and 25 DDD (dedicated device distributor).
Drive and monitor Circle wise / city wise / Distributor with device billing and stocks /range arability at point of sales.
Drive Cluster leads and device sales officers for Device billing and placement to gain higher connect in handset bundling.
Drive Daily billing and activating outlet drive for each location with local cluster team.
Review weekly, monthly and quarterly sales and distribution KPIs for cluster team with cluster head and sales head.
Manage network of distributors, Multi brand handset outlets and 500+ MBO stores.
Drive Distribution KPIs WOD, Device Activation and competition Channel mapping.
Smartphone RMD onboarding and tie-up with TOP 500 Handset Outlets for Handset Placement and daily activation.
Manage relationships with modern trade chains Croma, The Mobile store and Vijay Sales etc.
Supervise a team of 100+ Sales staff and 10 Area Sales Managers
Responsible for a device business 20Cr and 1.5 lac new acquisitions in the year which was resulting into revenues of INR 220 cr per annum
Sales & Distribution Strategy Manager Distribution (Head quarter)
KRAs (Nov 09 to March 11)
Worked with National S&D head for strategy planning to improve SONA, CMS, and RMS for CDMA & GSM business.
Responsible for Sales &Distribution enablers, strategy pillar program, AOP planning and performance measurements
Reviewing and interpreting competition after in-depth analysis of circle information.
Conception, development and execution of critical projects like 3G &HSD expansion &rollout, Data card (1x &3x) reach to last mile, UAO & URO growth plan, new BTS rollout, DST productivity improvement, Online Activation support system for Data.
Responsible of strategy planning and execution at various levels to increase data productivity in RMS & RW.
Ensuring increase in customer base in Data Card business through effective sales and distribution efforts in coordination with circle and cluster sales team.
Regional manager Rural Distribution (North & West India)
KRAs (July 07 to Oct 09)
Draw business dimensioning & planning strategies to increase CDMA & GSM penetration in emerging Markets.
Responsible for Distribution planning for new and existing Distributor / Retailer base mapping basis censes data.
Work along with circle distribution and cluster teams to appoint new channel and ensure product availability under each BTS (Point of sale)
Focus area on driving distribution expansion (UAO / URO / UDO/UHO), acquisition growth (SOGA / SONA) and revenue enhancement for all mobility products.
Review the channel dimensioning as per mark to market on number of distributors, DSR, and FOS & Retail infrastructure and revise quarterly strategy basis the result.
Regular monitoring to all markets of GSM and CDMA Data products lines and intimate circle on regular basis towards low hanging fruits.
Day to day coordination with market launch sales team on distribution business KPI’s.
Store Roll out.
P&L
Return on Investment
company Branded Showroom
Training and Quality
Manpower Management
Sales
Sales
Channel Partner management
Prepaid Sales
Postpaid Sales
Prepaid Sales
Outlet Expansion
Distributor ROI
Graduate is Arts with Subjects:- English, Hindi, History and Sociology.