product marketing manager
Unifonic Inc
Total years of experience :3 years, 2 Months
I own the Go-to-Market strategy for my organization's flagship products & new launches with a focus on creating awareness and generating demand.
1) Leading market research and problem validation at the ideation phase
2) Assessing the Product-Market fit and driving market validation
3) Building a comprehensive GTM Strategy encompassing messaging, positioning, sales planning, Persona, ICP, Marcom tactics and more
4) Creating the pricing strategy and sales commercial policy
5) Inbound Marketing - Key messaging for blogs, white papers, one-pager and more to create awareness and generate leads
6) Campaigns- Collaborating with Marcom to run organic and paid social & digital campaigns to gain MQL & MSQL
7) Building thought leadership for the organisation through analyst engagement with analyst houses like IDC, Wainhouse and F&S.
8) Sales Enablement - Equipping sales with impactful marketing collaterals like Product Presentations, TCO calculators, Emailers, 2-pagers, Elevator pitch, industry use cases and more
9) Revenue Management - Ensuring traction in terms of revenue target achievement for assigned portfolio
10) Tools-
CRM: Hubspot, Salesforce and Zoho
Project Management: Click-up & Jira
Competition Insights: Klue
Knowledge & Collaboration: Confluence & Miro
Sales Enablement: High Spot
Marketing Automation: Marketo & Hubspot
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First Class