commercial director
MIddle East Shipping (MSL)
Total years of experience :28 years, 7 Months
• Develop, plan and implement commercial plans and strategies
• Always strive to accelerate and encourage company's growth and success
• Perform market research and analyze threats and opportunities
• Implement new customer acquisition strategies
• Manage existing client relationships
• Collaborate with, coordinate and train diverse teams such as marketing, sales and customer service
• Establish and manage long-term relationship with stakeholders
• Understand the requirements of existing customers to ensure reaching high level of customer satisfaction.
• Track, measure and analyze commercial metrics using KPIs
• Manage and track expenditures, financial goals and budgets
• Build and maintain profitable partnerships with key stakeholders
• Recruit, appraise, train and develop subordinates.
Prepare the monthly performance evaluation report to identify potential threats and opportunities
• Turn the regional office strategy plans and budget into annual sales plan with sales team to meet the sales targets & budget.
• Provide leadership of the sales & marketing and customer service dept. - setting individual objectives, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal in order to maximize subordinate and departmental performance.
• Recruit, appraise, train and develop subordinates.
• Participate in agency management activities and proactively develop smooth cross-functional collaboration within the agency. Address any internal problem head-on.
• Develop and oversee the implementation of operational policies, procedures and controls covering all areas of sales and marketing so that all relevant procedural / legislative requirements are fulfilled while delivering a quality, cost effective service to customers.
• Participate in the identification and evaluation of potential new accounts to assess which are most likely to increase revenue and contribution.
• Provide good market intelligence to trade and corporate marketing.
• Preparation of marketing reports, including monitoring of competitor activity to ensure UASC services are meeting market needs and are marinating a competitive edge.
• Maintain an effective data base on relevant market and market information as a basis for assessing trends and changes.
• Prepare the monthly performance evaluation report to identify potential threats and opportunities.
• Receive and analyze sales reports on competitions, win & loss business and to prepare the commercial export report.
• Complete the formatted budget documents as requested by the regional office.
• Allocation management.
• Handling and monitor the reefer business out of Egypt.
of United Arab Shipping Co. in Egypt
Management & Decision Making
Marketing Planning
Developing Marketing, Sales
Increasing the Sales turnover by adapting initiated policies
Conducting Field Study surveys on competitors & giving ways to combat them
Exceeding assigned sales volume & margins for new accounts and maintaining continuing flow of profitable business from existing customers
Follow up with key accounts, handling customer complaints, investigation, corrective action as well as preventive action
of United Arab Shipping Co. in Egypt)
Export Documentation Dept.
Issuing all export documents required for company’s clients
Coordinating between export documentation dept. and shipping terminal, custom office
Following the endorsement and revising the shipping documents
of United Arab Shipping Co. in Egypt)
Responsible for the sales team and visiting the exporters for securing the business with them
Supervising Export dept. and ensuring clients satisfaction of services offered
Targeting new areas
Assisting in Marketing Planning
Participating in different seminars, exhibition shows related to field
Faculty of Commerce – Accounting dept. Alexandria University 1989 – 1990 : General Certificate of Education (G.C.E) London University