marketing and business development manager
Gulfneocare Pharmaceuticals
Total years of experience :23 years, 1 Months
• Responsible for the product knowledge, medical background and promotional
materials of all oral (non-injectable) products in the institution business.
• Full marketing issues commands concerning the injectables and any Tabuk
Pharmaceuticals Dammam facility products.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly.
• Directed the performance evaluations for sales staff.
• Analysed usage patterns to understand ways in which customers used company
products and services.
• Completed quarterly forecasting and monthly financial reviews.
• Achieving 62% PPG JAN-SEP 2018 in the institution sales
• Applied sales forecasting techniques and strategic planning to verify sales and
profitability of products, lines and services in 6 gulf countries.
• Preserved brand integrity by monitoring the consistency and quality of marketing
content.
• Consulted with buying personnel to determine projected demand for products and
services.
• Created high-quality marketing strategy documentation, including product marketing
briefs, FAQs and objection handling documents.
• Analysed usage patterns to understand ways in which customers used company
products and services.
• Traveled nationally and internationally to meet with customers and deliver clear
company messages.
• Directed and coordinated marketing activities and policies to promote products and
services.
• Analysed business developments and monitored market trends.
• Contribution to the development and implementation of commercial objectives and
strategies.
• Planning, managing, evaluating and controlling promotional activities.
• Creating and managing the marketing budget.
• Obtaining information and data from the market and analyzing them.
• Creating and keeping contacts with key opinion leaders for the therapeutic areas of the
products.
• launching new products; 2nd G. LMWH (HIBOR®) - Saudi Arabia & Oman, 2nd G.
Quinolone (LEVONIC® Inf.), animal derived pulmonary surfactant (INFASURF®) in Saudi
Arabia & MYCAMIN® in Kuwait.
• Developing and sharing in the product mix structure according to the market dynamics
and customer needs.
• Addressing the medical background and the product knowledge training to the sales
force team.
• Creating the detailing leave - behind and the electronic materials.
• Following up the clinical researches with the medical department and central marketing
departments.
• Increasing the rate of consumption of MEGAMOX® (all forms) by keeping and increasing
the Rx. rate and creating new customers.
• Achieving the sales target for my area 2007, 2008, 2009, 2010.
• Promoting and selling OTC products in North Riyadh (2006 - 2007)
• North Riyadh, Beginning OTC business in North Riyadh area.
• Achieving my sales target 2006 & 2005.
• Opening 2 new pharmacies in Medina and Jeddah.
• Arranging the policies of these 2 pharmacies (discounts, overtime, duties, stoke
management, responsibilities, etc.).
• Achieving my sales target 2003, 2004 and 2005.
• Expand sales in Mansoura area.
• Increasing the consumption rate of MAXIPEM® & CEFZIL® in Mansoura University Hospitals.
• Launching new products like UPSA-C®, MAXIPEM® as a private business.
• Achieving my sales target 2002 & 2001.
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