Account Manager
Global Media Insight
Total years of experience :13 years, 2 Months
Managing the relationship between clients and GMI.
Get briefs from clients on new projects and work on proposals based on scope of work.
Work on developing digital marketing strategies.
Growing key accounts & support roping in new business for web & social teams.
Manage a team of 2 executives as well as the overall progress and updates of various teams involved in on-going projects.
Plan, coordinate and participate in multiple digital creative campaign development & executions.
Involved in influencer, e-commerce & product launch campaigns - social & web.
Managing a portfolio of accounts in various sectors -FMCG, Retail, Insurance, Medical & reporting into
the Client servicing account director.
Handled the development of digital projects through out the lifecycle —from requirements gathering, to creative development, technical development, QA & testing, launch, and maintenance for web.
For social media right from briefs to ideation with creative team, setting direction and monthly reporting.
Point of contact for the day to day needs of the client & responsible for everyday functioning of projects -
web & social
My role as a social media executive involved
managing Social Media platforms.
Content ideation, copy & community management, regular check on insights, monitoring media spend and fan acquisition, attending client meetings, coming up
with creative content & drawing monthly reports on the progress of the pages were part of my daily tasks.