Director- Business Development and Marketing, Corporate Training
UAE Academy
Total years of experience :27 years, 2 Months
* Oversee the marketing strategies and objectives, strengthen the digital presence and achieve higher conversion rates.
* Develop communication plans and strategies.
* Effective management of clients relationships.
* Pitch business development opportunities and manage proposal process ensuring quality of thinking, work standards and accurate scoping of work.
* Introduce “frontier technology” and female- centric seminars that included but not limited to Digital Transformation, Digital Marketing, Blockchain, Artificial Intelligence and females in Fintech.
* Establish credibility and leading client meetings confidently.
* Leverage senior level relationships.
* Effective project management skills.
* Actively engaged in team members development.
* Effective resources optimization by boosting high ROI and volume products while trimming down the less profitable ones.
* Put together a highly skilled and professional team in business development, marketing and administration.
* Ensured a constant and seamless flow of information internally and externally to ensure awareness and effectiveness.
Responsibilities:
* Lead efforts to expand Blackbird’s footprint in GCC.
* Planned and managed a growth strategy for new business opportunities.
* Identify new target markets that align with Blackbird’s value proposition
* Target, build and maintain strategic relationships.
Creative Advertising Solutions -
Director
* Identifying new revenue streams for new and existing clients, composing pitches, delivering and overseeing the execution of product placement and brand integration on digital and linear channels.
* Carefully examining clients’ marketing strategies and brand values, identifying their target audience, segmenting it and mirroring with OSN’s offerings.
o Clients: Brand USA, Etihad Airways, Emirates, Qatar Airways, Du, Etisalat, Omega, Dubai Jazz Festival, M Premiere Events, Flash Entertainment, Done Events, Malaysia Tourism, Ritz Carlton, BMW, Infiniti, Dubai Shopping Festival, FGB, L’Oreal, Pizza Hut, Applebee’s, Hardees, WEGO, IKEA.
* Contributed effectively to achieving 20% revenue growth in advertising sales revenues in 2016.
* Redesigning Advertising Sales production workflow. It contributed to a more robust approach in delivering more effective pitches to clients.
* Working with partners and clients to achieve their reach and conversion objectives with an Integrated Marketing Communications (IMC) plan. Contributing to an increase of their brand exposure on air and their share of voice online.
* Coordinating with OSN Marketing team to identify potential sponsorship opportunities and possible alignments of objectives with clients.
* Coordinating with OSN’s legal team in order to define clearly OSN’s obligations to production studios as well as identifying opportunities.
* Working closely with SVP advertising Sales and Sponsorship, head of Advertising Sales operations and Adline Marketing and Advertising agency for non-direct clients.
* Extending clients’ brand exposure on linear with product placement in original contents production.
* Expanding clients’ exposure further on digital by integrating product placement in OSN’s social Media campaigns.
* Integrating clients’ brand values in OSN’s contents promotional campaigns, creating synergy between the two brands and communicating common values to their targeted audience.
* Sharing with clients the latest case studies supporting the notion of the need of an effective IMC plan. Strongly arguing the case of linear TV being an effective marketing channel for reaching their target audience, notwithstanding the steady increase in time Shifted viewing leading to OTT platforms gaining traction.
* News curator to the rest of the team, communicating the latest trends and research papers.
* Creating forums for discussion and brainstorming optimizing the team output. It also keeps the team in unison working towards the common objective.
* A voluntary news curator to senior management creating my own case studies.
* Advising the Advertising Sales team on the most effective approach to present a successful pitch to clients from production standpoint, creative approach including legal framework.
* Executing on air sponsorship campaigns from conception to production.
* Assisting clients in producing their TV commercials and TV campaigns. Clients included Dubai Jazz Festival and Mpremiere Events.
*Presenting to clients the best alternative methods on reaching their target audience when a TVC isn’t viable.
Creative Advertising Solutions -
Manager
* Managing the production side of advertising sales and sponsorship department.
* Introduction of a new form of brand integration where clients’ brand values are reflected in OSN contents. It started with Nissan Infiniti and later was applied to partnerships with L’Oreal, WEGO and Omega.
* Advising the SVP and clients on promotional campaigns’ production costs.
* Producing a technical specification handbook with the view of streamlining workflow internally and externally.
• Prepared image spots for OSN network. Data driven marketing, analyzing consumption behavior, optimizing the most popular genre amongst various demographics.
• Promoting contents in the most relevant and engaging way to subscribers in the
→ Editorial responsibility or running the sports department Arab News.
→ Wiring Sports news reports and presenting it on air.
→ Working on tight deadline in a pressured environment. Fast decision-making process and the ability to meet the deadlines under pressure dealing with more than project at a time.
MBA Thesis: Manufacturing Consumerism: From Mass Media to Targeted Audience. The MBA covered: •Marketing Management. •Leadership. •Finance and Economics. •Business Strategy. •International Marketing Communications. •International Business and Globalization.
The BSc covered: • Innovation, Technology & Culture, Historical Perspectives. • Innovation, Technology & Culture, Theoretical Perspectives. • Information, Technology & the Economy. • Media, Technology and Social Change. • Understanding Media Organizations. • New Technology, Work and the Economy. • Information Technology: Producers and Markets. • Newspaper Production in Britain. • New Technology information and Consumption. • The State of the Art in Information Technology. • Television: Technology, Policy and Power.