Sales and Marketing Manager
Shalan Advertising
Total years of experience :2 years, 7 Months
• Managed an efficient, effective and productive Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed.
• Provided significant input into the annual marketing plan, specifically: sales forecasts for each product taking into consideration past history, market trends, competitive activity and required sales effort, allocation of expenses between products, taking into consideration stage in product life cycle, potential for future growth and profit contribution.
• Ensured effective team communication throughout the marketing department through the application of suitable reporting systems and structures and the identification and provision of appropriate training.
• Responsible in client meetings, promoting the core business to foreign investor.
• Identified marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Sustained rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Accomplished marketing and organization mission by completing related results as needed. Knowledge by participating in educational opportunities.