Fashion Buyer & Merchandising Consultant
Multiple E Commerce
Total years of experience :13 years, 8 Months
Corrected & Enabled the buying ecosystem by analyzing seasonal trend projections ( procure optimal goods by implementing cost-effective resources and lowering inventory levels ) for brands like Jabong ( India ), Myntra, Flipkart, The outlet brands LLC ( Bahrain ), Brands Bargain ( Yemen )
Executed shipping strategies for import and export keeping in mind the legal and political climate of the national and international ports.
Organised & compiled purchase orders, trim sheets, fabric swatches, vendor strike off's and overviewed documents to make sure on-time deliveries.
Mentored the merchants and the merchandisers with the call to action plans ( Based on Average order value analysis and Average conversion rate analysis ).
Implemented vendors synchronization by developing time and action plan.
Assisted in category planning (kidswear, ladieswear) - pricing, promotion, assortment and allocation for each sub-category.
Attended pro-to sample presentations to achieve commercial and fashionable fits for the season.
Managed contracts, negotiations and all aspects of sales to finalize purchases and exceed customer expectations.
Strategised marketing plans for A grade brokers and builders from all over the country.
Assisted few builders with brand marketing and communications ( content designing, video content generation, multi-platform design ).
Introduced marketing trends and monitored industry changes helping marketing directors maintain the firm's competitiveness.
Maximised the targeting customers with successful PPC Campaigns.
Evaluated Competitors using organic techniques with the help of tools such as Alexa, Inphini Graph and may more.
Verified income, assets and expenses and completed file tracking sheet for each applicant.
Maintained current contract files as prescribed by company contract policies and procedures.
Consulted the newly formed team on the development of the company's online marketing strategy.
Executed & Developed the company's presence on e-Commerce platforms which generated revenue of approx 100000 USD in the first year.
Persuaded Managing Director of the company to put the successful marketing strategies for a consistant brand image.
Assisted with the preparation for range sign-offs boys upcoming summer collection.
Negotiated costings; ensuring target margin is maintained always.
Ensured all costs are approved on time.
Liaisoned with factories in India, Bangladesh, China on day to day basis.
Liaisoned with the warehouse; chasing deliveries and general requests.
Attended weekly bestseller meetings and assist with follow up requirements.
Online competitor analysis and collating reports.
Liaisoned with all departments within the business: Retail / Marketing / Planning.
Consulted the newly formed team on the development of the company's online marketing strategy.
Executed & Developed the company's presence on e-Commerce platforms which generated revenue of approx 100000 USD in the first year.
Persuaded Managing Director of the company to put the successful marketing strategies for a consistant brand image.
Assisted with the preparation for range sign-offs boys upcoming summer collection.
Negotiated costings; ensuring target margin is maintained always.
Ensured all costs are approved on time.
Liaisoned with factories in India, Bangladesh, China on day to day basis.
Liaisoned with the warehouse; chasing deliveries and general requests.
Attended weekly bestseller meetings and assist with follow up requirements.
Online competitor analysis and collating reports.
Liaisoned with all departments within the business: Retail / Marketing / Planning.
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