Digital Product Management
Mobimedia
مجموع سنوات الخبرة :10 years, 2 أشهر
- Directed and launched several product additions for new market expansion, driving company value.
- Led Msocial (dating) application development and launch on Android and IOS. Acquired 500k unique subscribers in the first 3 months
- Managed the development and post launch of Vodafone Idea Music. A Bespoke Music streaming application built on Android/IOS/WEB for one of the largest providers in the world. Over seven million installs and 400k daily active users.
- Generated new business by developing projects for existing and prospective customers resulting in optimised profitability to meet marketing objectives and drive product line growth through product life cycles.
Cube Digital has launched a local Music streaming Application in Myanmar. With a highly contested market CD request my expertise to help build a larger user base and to generate new monetising opportunities through new and existing partnerships.
๏ Provide direction and understanding for mobile application
๏ Team management and organisation.
๏ Generate new revenue opportunities
๏ B2B planning
ARN is Dubais largest radio network. They are currently in the process of condensing all of their stations applications into one. I was brought for initial guidance on the product.
๏ Product feature research
๏ Competitor analysis and breakdown
- Developed, launched and managed digital products with all four of the local telecommunication providers in Cambodia. Products Include portals, mobile apps and SMS products.
- Successfully monetized a free OTT dating application on Android and IOS
- Optimised products based on consumer feedback and data science to increase sales and expand product offering.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for South East Asia to maximise outreach.
- Created product promotion campaigns and marketing initiatives to increase brand awareness and adoption utilising ATL / BTL / TTL channels
- Tested and optimised organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
- Measured and reported on marketing campaign performance by conducting research and developing on existing and emerging products to gain insights, compare results against goals, identify strengths and weaknesses and attract retention.