Senior Manager Marketing
Paytm E-commerce Pvt. Ltd.
Total years of experience :14 years, 3 Months
• Banking Alliances for Paytm & Paytm Mall; Campaign management, Ecosystem Offers alignment
• Planning & managing Paytm Mall Shopping festival Pan India specifically City selection, Outdoor advertising and Carnival Events/Marathon.
• Media Barters and Integrations- Print, Radio, TV (Hindi and Vernacular) for Festival promotion
• Handles OOH and Event organizing
• Coordination with media agencies for Conceptualization and ideation of the festival
• Handling Barters for Sponsorships and Alliances with the organizing agencies/brands for marketing and promotions of Paytm, Paytm Mall, Paytm Money and Paytm Payments Bank
Payments Business
* Entrusted with the responsibility of making the company achieve growth by facilitating sales and marketing
of various products through Corporate presentations and other sales tools
* Account Management role from servicing to increasing transactions (GTV) through Paytm.
* Driving business growth through identification & development of untapped markets for business
penetration viz. Forex, Digital currency etc.
* Devising marketing strategy through different promotional offers on merchants like Cashbacks, Coupon
Page coupons, GDN, SMS, Emailers etc.
* Cross selling, upselling and running campaigns for different product portfolios of Paytm
* Hunting of major accounts for Food, Transport, Cable & Broadband, Airlines, Entertainment and Logistics
category like Indigo, Spicejet, Zomato, PVR, Cinepolis, Café Coffee Day, Revv, Kolkata Metro, Den,
Spectranet, Railtel, Delhivery, IndiaPost etc.
* Gauging competition strategies and working closely with the merchants to gain maximum share of their
transactions
* Keeping a track for Paytm’s share and increasing business through different market share gaining activities
* Coordinating with internal teams to improve the product features to match the requirements of merchants
* Negotiating upon rates and product offerings with the merchants to deliver the best of the services
* Streamlined Escalation Management System, and contributed in the:
o Augmentation of overall efficiency of the team
o Reduction of client dissatisfaction and increase in client servicing
* Spearheading the development of new services and avenues for business development through various
Alliances viz. Technology partners like JusPay, Shopify, AWS, Co-working spaces like 91 springboard, Awfis
etc., Incubators and accelerators
* Given a ‘Legendary Award’ for outstanding achievement at Paytm in 2016
* Awarded Rockstar award for contribution towards achieving 5000Cr GMV for the team at Paytm
Ecommerce vertical
* Accountable for handling Key (High revenue accounts) including conceptualization, negotiations, and
onboarding to meet exact client specifications for various solutions offerings.
* Managing and servicing critical and high revenue accounts such as Airtel, Cleartrip, Wal-mart, InfoEdge
India Limited, Hotstar, Netflix, Norton, Oriflame, Aditya Birla Group of Fashion
(ABOF), Infibeam, Myntra, Shopclues, Pepperfry, Cleartrip, Yatra, Grofers, McDonalds, Sony, University of
Petroleum, Naaptol.com, Zivame.com for timely resolution of their issues and building strong relations with
them to ensure that PayU remains their preferred payment gateway partner
* Coordinating with various teams internally for integration, product development and handling complete
responsibility for Merchant’s Go Live.
* Specifically Target and develop business from Ecommerce and Travel/recharge merchants. Pitch them the
payment gateway solutions from PayU.
* Increase the GMV (Gross merchant value) of the Key merchants by constantly tracking their marketing
strategies.
* Key member of the team that institutionalised strategic planning, control processes and systems of PayU
businesses at the nascent level; today PayU is admired not only for its growth performance but also
excellence in its competitive offerings and other business processes.
* Awarded a trophy for Best account Hunter in 2014 and Best Sales Achievement in 2015
* Won 'You Rock' award for showcasing commitment level to delight a merchant (Cleartax.in) at PayU
* Awarded a certificate to achieve 80% of the target in first two months of the quarter at PayU
I Corporate Sales
* Target and develop new business opportunities by providing recruitment and branding solutions.
* Interacting with clients, developing and maintaining client relationships to understand their requirements
and providing end-to-end solutions
* Implementing competent strategies with a view to penetrate new accounts and expand existing ones for a
wide range of products / services.
* Gathering market intelligence, tracking competitor’s marketing strategies and thereby acquiring
competition accounts.
* Handling existing client base, upgrading and renewing them as well as constantly building new prospect
base
* Organizing and conducting product training sessions for clients.
* Preparing daily, weekly and monthly reports for tracking sales and collections and maintaining an MIS for
the same.
* Awarded a certificate at Naukri.com for selling maximum number of e-hires (a recruitment product)
Masters in Business Administration - Paper published in International Journal - Knowledge management and Intellectual Capital in 2009 - Won awards in Debates in Inter college Fests and on campus
-Scored highest percentage in College in respective specialiation - Participated in various co-curricular activities and won prizes - Taekwondo Champion and a table tennis player