Sales & Business Development Manager
Entaj Al-Ghad Food Company Ltd
Total des années d'expérience :17 years, 8 Mois
Central Region & Eastern KSA Regions.
Entaj Al-Ghad Food Company is a Food Company since 40 years having it’s own production unit for Market Leader Tema & Abu
Jamal Halawa & Tahina Brands are very popular brand among Arabs.
• Role & Responsibilities:
* Create & Implement Promotional Startegies in Central & Eastern Region Key Accounts.
* Developing & Implementing Brand Strategies for Brand Positioning as Quality Economical Brand.
• To Ensure All Salesman particularly Van Salesman (for Distribution) Follow proper JOURNEY CYCLE PLAN(JCP).
• To Ensure Availability of all skus and display of products as per Company Planogram
• Primary responsibility of Sales & Distribution of Company Products in Central & Eastern Region.
• Researching new markets.
• Using the data to forecast sales.
* Done Marketing Research to identify opportunities to establish Brand Image.
• Set KPIs for Performance & Achievements.
• review strategies to increase revenue.
• Set operating budgets.
• Improve existing accounts in sales & distribution by improving productivity and maximum skus sales
• Tapping of new accounts in the Region particularly in Wholesale as well as A and B class Outlets.
• Monitoring & Finalising Yearly Contracts with Key Accounts from Discussion to its implementation. Monitoring
Contracts finalization & it’s implementation on Key Wholesalers.
• Branding & Campaigning of Tema Brand in the Region.
• Monthly visits of the Branches and review Business Development Plans.
• Development of New Depots/Branches and their Establishments from Scratch to fully establish as a Depot/Branch.
• Quarterly review of Team members performance based on KPIs.
• Devising and implementing new business initiatives, sales strategies and monitoring their effectiveness.
• SOPs to be developed and followed strictly to increase efficiency and productivity.
• Ensuring effective training programs for Managers/ Supervisors / Sales Representatives & Warehouse/Logistic Team as
require.
• Assigning trained Sales Representatives to various territories.
• Setting sales goals, revenue targets, and key performance indicators for Sales Team.
• Overseeing the company's sales growth by evaluating sales reports and capitalizing on particular products or services.
• Increasing the efficiency of business procedures by communicating with operational and sourcing departments.
• Communicating with Branch Managers to assess the sales team performance and overseeing the performance of
underperforming team members.
• Presenting monthly, quarterly and annual sales results to the National Business Manager & GM.
• Recommendations and implementation for opening of New Branches or New Depots.
• Securing large accounts with the national accounts team and negotiating contract agreements with customers.
• Hiring, Training of Staff.
• Ensure Retail Team Supervisor follows Direct Distribution Channel policies & Procedures for his team.
• Yearly Performance Appraisal of Central & Eastern Regions Team.
Significant Accomplishments as Sales & Business Development Manager :
• Started the Central & Eastern Regions Sales from scratch and took the business from 1 million monthly in 2020 to 5 million
monthly.
• Built an effective Key Account Management system for assigned Key Accounts, Implemented & Managed them.
• Listed products and distributed at Local Key Accounts & A Class Markets .
• Lead a team of Channel Sales Managers, Supervisors Sales Executives and Merchandisers & trained them and made them
capable of handling their area and business.
• Set Annual Targets achieved.
• Implemented BTL activities in Key Accounts which improved off-take of product from the shelf which thereby improved sales.
• Set and achieved Retail coverage and distribution plan which increased product visibility and availability.
Worked in SKFC(KDD)
Role & Responsibilities:
• Primary responsibility of Profit & Loss of Designated Area.Sales, Procurement Supply Chain & Distribution of Company
Products in Central & Eastern Region.
• Optimum utilization of Company resources particularly through carefully handling of procurement and supply chain
departments.
• Work Continuously for improvement of efficiency of Supply Chain department for timely internal transfer/ deliveries of
Company Stocks to Company Branches as well as to Company Customers.
• To check daily procurement and supply chain requirements and direct the department Supervisors accordingly.
• To monitor Logistics activities daily and its issues to be addressed without delay to give better logistics support to
warehouse and sales team.
• Assets Management by maintaining its records Branch wise and Accountability of Branch Heads as well as departments
Heads.
• Set & Allocate Operating Budgets for all departments of the region.
• Setting of SOPS and their implementation for improving efficiency in all departments of Operations.
• Setting KPIs for Quarterly & Yearly Appraisals.
• To Ensure All Salesman particularly Van Salesman (for Distribution) Follow proper JOURNEY CYCLE PLAN(JCP).
• To Ensure Availability of allskus and display of products as per Company Planogram in Retail Key Accounts.
• Researching new markets in all Channels.
• Using the past & available data to forecast sales.
• Review strategies to increase revenue.
• Improve existing accounts insales & distribution by improving productivity and maximum skus sales To develop.
• Develop & Implement Strategies to eatablish Brand Image & Brand Positioning of Tema & Abu Jamal in Central& Eastern
Region of KSA..
• Tapping of new accounts inthe Region particularly in Wholesale.
• Negotiating, Monitoring & Finalising Yearly Contracts with Key Accounts from Discussion to its implementation.
Monitoring Contracts finalization & it’s implementation on Key Wholesalers.
• Branding & Campaigning of Tema Brand inthe Region.
• Monthly visits of the Branches andreview Business Development Plans.
• Development of New Depots/Branches andtheir Establishments from Scratchto fully establishas a Depot/Branch.
• Set KPIs for Performance & Achievements. Quarterly review of Team members performance based on KPIs.
• Devising andimplementing new business initiatives, sales strategies and monitoring their effectiveness.
• SOPs to be developedandfollowedstrictly to increase efficiency andproductivity.
• Ensuring effective training programs for Managers/ Supervisors /Sales Representatives & Warehouse/Logistic Team as
require.
• Assigning trainedSales Representatives to various territories.
• Setting sales & Collection goals & Targets, as key performance indicators for Sales Team.
• Increasing the efficiency of business procedures by communicating withoperational andsourcing departments.
• Communicating with Channel/Depot Incharge Supervisors to assess the sales team performance and overseeing the
performance of underperforming team members.
• Presenting monthly, quarterly andannual sales results to the National Business Manager & GM.
• Hiring, Training of Staff.
• Ensure Retail Team Manager/Supervisor follows Direct Distribution Channel policies & Procedures for his
teamSignificant Accomplishments as Sales & Business Development Manager :
• Started the Central & Eastern Regions Sales from scratch and took the business from 1 million monthly in 2021 to 5 million
monthly.
• Built an effective Key Account Managementsystem for assigned Key Accounts, Implemented & Managed them.
• Listed products and distributed at Local Key Accounts & A Class Markets .
• Lead a team of Channel Sales Managers, Branch Supervisors, Sales Reps., and Merchandisers & trained them and made
themcapable of handling their area and business.
• Implemented BTL activities in Key Accounts which improved off-take of product from the shelf which thereby improved sales.
Making annual sales and marketing plan for the year for all Channels in Madina Munawwara Region
• Ensure that the sales plan is properly implemented and the sales target is achieved product wise and value wise.
• Allocating the products across all region and making sure that the logistics and supply chain department makes
timely deliveries to all regions.
• Making sure that the sales team sells the allocated product and sales target are achieved on regular basis.
• Monitoring and ensuring that all the deliveries to customers are properly made on regular basis.
• Preparing and implementing the annual marketing and Sales plan for the Region and reviewing the results thereof.
• Monitoring the activities of sales team on regular basis to ensure coverage, availability, visibility, distribution and
Collection at all times, providing the sales team with on the job training.
ABHA, KHAMIS MUSHAYT & Southern Saudi
Arabia.
Roles & Responsibilities:
• To Ensure Van Salesman Follow proper JOURNEY CYCLE PLAN(JCP).
• All Channels Wholesale & Retail Channels(particularly Van Sales Team have proper customer DATA).
• Monthly/Weekly & Daily Targets to be achieved by DD Channel(Van Sales Team).
• To ensure HHD device procedures to be strictly followed by Traditional Trade DD Channel(Van
Sales).
• Distribution of Monthly Targets as required
• Ensure availability of all skus & proper display of products as per company Planogram.
• To Ensure Company Freezers are not misused particularly by Retail customers by displaying other company
products
Tabuk under the
sponsorship of International Marketing Communication (IMC).
Master’s Degree in Business Administration with Marketing as Specialisation.
Bachelor of Science Degree with Botany,Zoology & Chemistry as Majors.