PR Consultant
Ferris Bühler Communications
Total des années d'expérience :7 years, 7 Mois
PR & Marketing for Swiss and international brands such as Edelweiss, Teleclub TV, Hertz, Swarovski, St. Moritz Tourism, etc.
PR & Marketing plan conception (media coverage, storytelling, events, photo & video content production, CRM, social media and influencer Marketing)
Assistant Marketing Brand Manager for Paco
Rabanne, Jean-Paul Gaultier & Prada fragrances
Conception of 360 Marketing plan for GCC region
Media & PR activities (co-creation with influencers for
social media, editorial shoots for press, launch events, etc)
Implementation of 8x8, 10x10 podiums as POS
Supervision of distributors and consolidation of
monthly sales reports for brand's HQ
Marketing Content Creation (case studies, landing
pages, webinars, newsletter, Google AdWords, social
media strategy, blog, etc.)
Customer acquisition & CRM
Public Relations
Organization of events, participation in trade shows
Editing of online fashion sales for different
high-end brands such as Versace, Escada, Adidas,
etc. in French, German & Spanish
Team management of 3 to 4 web editors for the
detailed description of the collections' pieces
Daily reporting to the sales managers responsible
for each brand
Organization of internal seminars and conventions all
over France gathering up to 300 employees
Project management, definition of graphical identity,
spotting of venues, management of external
contractors, invitations, etc.
Daily use of Event Management tools such as Evenium