Senior Trade Marketing Executive
Mohamed Abdulrahman Al-Bahar
مجموع سنوات الخبرة :16 years, 2 أشهر
* Maintain proper Price Structures
* Set MSL by channel
* Set & plan Listing grids
* Capture Category related intelligence
* Participate in developing activation plans
* Monitor competition activities
* Monitor consumer behavior and feedback
* Monitor, approve & control spends vs. budgets
* Manage & drive POSM implementation
* Monitor in market & stocks on hand
* Training of sales & merchandising team
* Drive brand launches with sales team
* Managed Agencies Division portfolio in Hypermarkets & HORECA channels.
* Delivered substantial growth & penetration across different operating categories
* Launched several brands in different categories
* Negotiated Annual business agreements
* Built and trained a team of sales executives & merchandisers
* Set annual sales & activation plans for key customers through company JBP's and customized CBP's
* Implemented Category management programs in Bar Soaps, Fabric Softner, Tea & Ice Cream categories
Managed and delivered sustainable growth for Unilever Home care, Personal care, food & beverages business in The Sultan Center, Carrefour, Geant & Kuwait Airport Duty Free
Lead a team of Oracle Developers and operations officer to implement a finger print time attendance Oracle system for Kuwait University and all its branches.
a full overview & understanding of distributor operations within FMCG industry