Marketing Manager
Burger Lab (Four Brothers)
Total years of experience :8 years, 2 Months
Achievements/Tasks June/2022 - June/2024
• Leading the digital marketing department, developing strategies and executing marketing plans.
• Implemented Meta-Ads to boost sales, resulting in a 20% increase in app downloads.
• Managed social media channels and targeted advertisements, increasing brand visibility by 30%.
• Conducted market research to identify new franchise opportunities and clients.
• Managed the performance marketing portfolios of two different food brands within the same organization with a budget over PKR 1 million monthly.
• Maintained high customer satisfaction through feedback management.
• Collaborated with internal teams and external agencies to ensure seamless execution of marketing strategies.
• Planned and executed events related to franchise and food stalls at expos and various venues, boosting brand visibility and engagement.
• Notable Campaigns:
• Successfully launched the Chilli tomatina Burger, resulting in a 20 % increase in sales within the first month.
• Saver Combos Promotion Campaign: Developed and executed, which increasing seasonal sales by 25%.
• Khass Treat: Developed and executed, which increasing seasonal sales by 20%. _____________________________________________________________________________________________________________
Achievements/Tasks July/2021 - June/2022
• Designed new packaging using cost-effective and eco-friendly materials,
• Handled CRM and resolved customer complaints, improving customer satisfaction rates.
• Led a new social media team, enhancing brand presence online.
• Worked as a branch manager to understand brand operations and customer relationships.
• Notable Campaigns:
• Sold 20 Franchises of Burger Lab across Pakistan, contributing significantly to the brand expansion.
• Eco-Friendly Packaging Initiative: Reduced packaging costs by 10% and increased customer satisfaction regarding sustainability efforts.
• Social Media Revamp: Improved engagement rates by 40% through a new content strategy and team structure.
Achievements/Tasks May/ 2017 - July/2021
• Managed community Management across various Platforms.
• Update and maintained company website using WordPress.
• Upload and managed content, including product data and company information.
• Collaborated with internal teams and external agencies to maintain content accuracy.
Achievements/Tasks 2014 - 2015
• Assisted with event planning and new design implementation.
• Managed websites for multiple brands, enhancing their digital footprint.