Business Consultant
Independent
Total years of experience :17 years, 4 Months
Projects/clients: DFID/UKAID, Mott Mac Donald/ILM, GIG Iran, Al Noor Lasani MDF, MDM, TVO, PHRN/TAF, Bedari, Bashir Ahmad Textile, Shahbano Lawn, Behtareen Foods, BF Distribution, AR group of companies, Apwood Flims & Productions…
Provide consultation in areas of Business & Marketing Strategy, Brand Building & Communications Strategy, Business Operations and Feasibility analysis, Market research & Customer/Consumer research to Corporate, Development and Entrepreneur sectors.
Formulated and conducted Learning workshops for capacity building and one-on-one coaching sessions for soft & technical skills enhancement in Pakistan, UK, Canada, Australia, UAE, Saudi Arabia & Turkey.
Led team of 170 professionals; responsible for Business strategy, Marketing & Brand building, Customer Services & Sales, Retail Operations, Stakeholders & Franchise Relationship Management, Business intelligence & analytics, Team Building, Market Research & Business Development.
Stoneage - Led Business to attain accumulated Revenue growth of 81% over 2 years & Net Profit growth of 950% in FY-14.
Established/franchised 16 Stoneage Business Units (stores) in multiple cities of Pakistan to enhance brand reach. Raised capital for business of over Rs.160 Million through franchising.
Established consumer eccentric business system encapsulating trend analysis, Product range planning, Sales forecasting and Product feedback mechanism.
Developed Performance management system around CSF & KPI to correlate employee growth with business.
Enhanced overall Customer Experience from 53% to 89% within 6 months.(External Audit)
Lead Strategy/PD Department for development & execution of concepts for shows & campaigns, on-air & on-ground initiatives to increase viewership, channels’ content and viewer’s experience management, channel’s strategy compliance and client relations/services.
Work closely with agencies/clients to create effective brand building campaigns.
Monitoring and analysis of market share trends and competitors activity.
Analysis of viewership data and its comparison to established objectives.
Work in tandem with research agencies to attain valuable consumer/viewer insights.
Developed on-air & on-ground campaigns for P&G, Unilever, Nestle, Coca Cola International, Dalda Foods, Engro Foods, Colgate Palmolive, and Pepsi International among others.
Formed strategic alliance for Zauq with known national & multinational brands.
Management of Value Added Services (SMS Recipe & Web Platform)
o Launched ARY Zauq- a 24 Hour Food channel in 60 days.
o Led Programming to enable Zauq as the highest viewed Food Chanel in Pakistan.
o Received Best Food Channel Award from World Association of Chefs Society.
o Pioneered Humanitarian Campaign - Wedding Festival targeting the issue of dowry impact on poor households, which became a benchmark in TV history.
Assisted in launch of line extensions in premium and popular soap segments -Capri, ZIL-DWB
Brand custodian of Palmy and Opal soap.
Carried out ground activation programs (Dawn Lifestyle, Beauty and Wellness Show, stall activity, direct mail shot activity etc.) in conjunction to ATL advertisement to strengthen positioning platform.
Shelf rendering & merchandising project to fortify brand placement and retail presence in top 20 towns
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3 GPA