Narmeen Mughal, Social Media Manager

Narmeen Mughal

Social Media Manager

Epsilon Group

Location
Pakistan - Karachi
Education
Bachelor's degree, Media sciences
Experience
8 years, 7 Months

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Work Experience

Total years of experience :8 years, 7 Months

Social Media Manager at Epsilon Group
  • Pakistan - Karachi
  • My current job since October 2018

-Produced aesthetically pleasing, easily producible and fresh creative content, managed all the creative execution.
-Defined and tracked campaign effectiveness and adjusted strategies accordingly.
-Directed and coordinated marketing activities and policies to promote products and services.
-Designed new social media marketing campaigns for updated products.
-Reached out to old accounts to initiate revenue streams with a 65% success rate.
eated web content and posted to Epsilon's website.
-Hired, developed and managed creative services team of internal employees and freelancers.

Creative Executive at Echo Digital marketing
  • Pakistan - Karachi
  • February 2018 to May 2018

-Pitched, developed and oversaw Brand's marketing campaigns.
-Wrote, designed and managed digital branding strategies.
-Shot video and still photos to accompany news stories.
-Managed competing deadlines with efficiency and maintained the pace with account manager.
-Produced creative content and pitched stories that reflected the unique sensibilities of the of different brands.
-Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.

Creative Designer at Packistan Backpacker
  • Pakistan - Karachi
  • April 2017 to January 2018

-Designed art and copy layouts for social media advertising material.
-Transformed ideas into beautiful designs that were used in identity branding campaigns.
-Designed new on-brand visual elements to effectively convey concepts and messaging.
-Created Creative content for the social media of the brand.
-Copywriting for the brand and produced new Ideas and content for social media marketing.
-Created aesthetically-pleasing advertisements and events that complemented the products.

Digital Media Strategist at SAM Marketing Solution
  • Pakistan - Karachi
  • June 2015 to January 2017

-Developed and managed communication strategies, plans, and budgets.
-Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
-Developed and implemented campaigns for email, online advertising, search engines, and direct mail.
-Created interactive digital presentations for executives.
-Content Creation for social media, Post and Graphic Design, copywriting for social media platforms.

Content Writer(Intern) at Brands Magazine
  • Pakistan - Karachi
  • November 2014 to December 2014

-Wrote and edited Articles for the web.
-Brainstormed and presented ideas in internal and client meetings.
-Followed through on beat sources, contacts and leads to gather information for stories.
-Evaluated and followed up on news leads and news tips to develop story ideas.
-Helping in conducting interviews.

Education

Bachelor's degree, Media sciences
  • at Iqra University, Karachi
  • May 2018

-Majored in Advertising -Member of Literature Society -Member of Guest Speaker Society -Member of event society -Thesis: Eco pout

High school or equivalent, Science
  • at SSAT degree college
  • December 2012
High school or equivalent, Science
  • at St.Andrews school
  • December 2010

-Head Member of Student Council. -Elected Captain of Throwball team. -Coursework in Physic, Chemistry, and Biology.

Specialties & Skills

Social Media Marketing
Creative Content
Campaign Creation
Client Service
Digital Marketing
content writing
Project presentations
blogging
public relation
Crisis communication
adobe illustrator
Digital marketing
content marketing
client service
video editing
adobe Photoshop
Brand development and management
Strong graphic and visual sense
Marketing and advertising
Creative writing
Strategic planning

Social Profiles

Languages

English
Expert
German
Beginner
Japanese
Beginner

Memberships

Google bussiness group
  • organizer
  • January 2019

Training and Certifications

Social media and Internet Marketing (Training)
Training Institute:
Iqra university

Hobbies

  • tennis
  • content creation
  • blogging
  • writing poems
  • Social media