Senior brand manager
Godrej
Total des années d'expérience :9 years, 0 Mois
- Responsible for strategy and execution of brand building activities for west Africa (Nigeria, Ghana and Ivory Coast.
- grow category with introduction of new products, increasing penetration and growing brand salience.
- introduced new business channel to cover white spots and grow penetration by 10%
- Responsible for consumer communication from strategy to media placement.
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· Strategies, coordinate and produce all brand and communication initiatives within the brand framework to achieve operational KPI such as TOMA, increase brand equity and profitability.
· Plan, develop and monitor marketing strategies to increase the value and performance of the Airtel brand.
· Develop and monitor advertising campaigns across different verticals to drive superior brand positioning while achieving revenue objectives.
· Contributes to overall category real internal growth (RIG) and organic growth (OG) through various activities in the integrated commercial plan (ICP).
· Manage the Nescafé Mixes brand and Mobile café (a recruitment tool).
· Plan and execute Marketing Strategies, as well as introduce new business model towards recruiting new consumers, building brand equity and fostering consumption culture through activating brand essence.
· Monitor the Profit and Loss evolution and contributed to improving operating profit for the year through managing Marketing investment plan to ensure efficiency.
· Developed sampling strategies for building coffee culture through various consumer engagement at different touch points and develop and manage shopper promotion to increase weight of consumption.
Planning, executing and managing sales strategies while generating new leads.
Led a 13 man team of sales representatives and contributed to improved performance with coaching, constant field visits and territory shadowing to build individual strengths and develop viable territories for the business.
Develop and update consumer portrait and consumer engagement for the brand while studying market growth (Market share reports) and competitor reports to evaluate activity effectiveness and competitor response.
Assists in developing and executing product (Maggi Naija pot) launch plan within budgeted parameters including Advertising and Trade activities.
Monitor Brand's digital activities, internal communications and launched the Reimaggine initiative for Maggi (Rebrand of the Maggi brand).
Assist with managing below the line (BTL) initiatives and agencies
- Overall understanding of the entire Nestlé business from farm to table.
- under study category development manager and field sales managers.
- introduced senseperience to the coffee category which increased impulse purchase in modern trade outlets
Improved consumer experience with brand and product by providing seamless solutions to customer complaint regarding insurance coverage and offer the perfect plan to suit each consumer needs.
Conduct needed analysis on the each customer to help tailor the most suitable insurance cover for their specific need.
Build and manage relationships with employees through complaint management and employee relations.
Monitor performance index of employee and facilitate reward using KPI tool SAP
Responsible for internal organization’s quarterly publications and relationship management with external stakeholders (Government agencies and Media Houses).
Final dissertation on on the effect of loyalty programs on consumer sales. Courses - Consumer Behavior - market research - strategic marketing - digital marketing
Majored in Marketing communication. Graduated top of my class and also an active contributor to the school’s magazine