Omar Alyaseen, Area Sales Manager

Omar Alyaseen

Area Sales Manager

Alba General Trading Company

Location
Iraq - Baghdad
Education
Diploma, Accounting
Experience
18 years, 8 Months

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Work Experience

Total years of experience :18 years, 8 Months

Area Sales Manager at Alba General Trading Company
  • Iraq - Baghdad
  • My current job since September 2023

1. Sales Strategy Development in Baghdad: developing and implementing strategic sales plans to achieve sales targets and expand customer base within the assigned the Baghdad area.

2. Customer Relationship Management: Building and maintaining strong relationships with key customers, distributors, and partners in the area to maximize sales opportunities and address customer needs.

3.Expanding coverage and opening the edges of the Area.

4. Reporting and Analysis: Generating regular sales reports and providing analysis to management on sales performance, market trends, and competitor activity. Using this information to make data-driven decisions and adjust sales strategies as needed by sending weekly reports to supervisors.

5. Market Analysis: Conducting market research and competitor analysis to identify market trends, customer preferences, and competitive threats. Using this information to adjust sales strategies and capitalize on market opportunities. Managing the availability of goods and following up on their arrival and distribution.

6. Team Management: Training and managing a team of sales representatives within the area.

7. Product Knowledge: Staying up-to-date on product knowledge and industry trends to effectively communicate product features and benefits to customers. Providing this knowledge to sales team members to ensure they have the knowledge and skills needed to effectively sell products or services.

8. Problem Solving: Addressing customer complaints, resolving disputes, and handling any other issues or challenges that arise within the area. Collaborating with other departments such as marketing, operations, and finance to address customer needs and drive business growth.

Pre-sale Supervisor at Alba General Trading Company
  • Iraq - Baghdad
  • July 2021 to September 2023

1. Concluding agreements with the owners of supermarkets and hypermarkets.

2. Solution Design: Collaborating with product development, engineering, and other teams to design and customize solutions that meet customer needs to ensure that proposed solutions are technically feasible and align with the company's capabilities.

3. Taking the largest and best spaces for displaying the company's merchandise.

4. Implementation of the company's offers and events at the specified times.

5. Documentation and Reporting: Ensuring that all pre-sales activities are properly documented and recorded. This includes maintaining databases, preparing reports on sales activities and performance, and tracking key metrics such as pipeline growth, win rates, and customer satisfaction. and conducting daily and weekly periodic visits to follow up on the availability of goods in good quantity.

6. Follow up on competitors' offers.

7. Technical Expertise: Having a deep understanding of the company's products or services, as well as the technical aspects of how they work.

8. Sales Support: Collaborating with sales teams to understand customer requirements and develop solutions that meet their needs.

Distribution Supervisor at Alba General Trading Company
  • Iraq - Baghdad
  • June 2019 to August 2022

1. Communication and Coordination: Facilitating communication and collaboration between distribution center staff, logistics partners, sales teams, and other stakeholders and creating route plan for all the team.

2. Team responsibility

3. Enduring work pressure: the ability to work under pressure and fulfill the responsibilities that I have without letting the pressure decrease the quality of my performance.

4. Inventory Management: This involves monitoring inventory levels, forecasting demand, and coordinating with procurement and production teams to replenish stock as needed. Follow-up through periodic visits to vendors.

5. Increase coverage and strike rate.

6. Follow up (FIFO) process on our shelves.

7. Work on a system to manage sales and follow up the presence of items in the stores.

8. Quality Assurance: Implementing quality control measures to ensure that products meet established standards and specifications throughout the distribution process. Conduct inspections, implementing quality assurance procedures, and addressing any quality issues that arise.

Distribution Operation Manager at Alharro Group
  • Iraq - Baghdad
  • January 2017 to May 2019

My responsibilities:-

1. Developing and managing budgets for different operations and create plans and finding solutions to facilitate the sales process of the team.

2. Managing relationships with suppliers and vendors. Monitoring supplier performance, resolving any issues or discrepancies, and negotiating terms and agreements to optimize supply chain efficiency and to create new relationships with new market owners.

3. Managing the order fulfillment process to ensure accurate and timely delivery of products to customers or distribution centers. This involved coordinating various operations, as well as monitoring delivery schedules and carrier performance and following up with the shelves and items in our markets.

4. Create Route plan for all the team.

5. Follow up on competitors offers and activities.

6. Follow up (FIFO) process on our shelves.

7. Planning the monthly target by distributing daily target according costumer visits.

Sales Supervisor at Philip Morris International
  • Iraq - Baghdad
  • January 2012 to December 2017

My duties :

1. Market Research and Analysis: Conducting market research and surveys for market shares in Baghdad to identify new opportunities for growth and expansion.

2. Customer Relationship Management: Building and maintaining relationships with key customers and accounts and finding new customers. This included conducting regular meetings or calls with customers to understand their needs, address any issues or concerns, and identify opportunities.

3. Sales Strategy Development: Working with senior management to develop sales strategies and plans to achieve revenue targets and get deals with big dealers in Baghdad.

4- Cross-Functional Collaboration: Collaborating with other departments such sales reps in regions I am responsible for to align sales efforts with overall business objectives. This involved coordinating product launches, providing input on marketing campaigns, or addressing customer service issues that impact sales.

Sales Team Leader at Zain - Iraq
  • Iraq - Baghdad
  • July 2004 to October 2010

1. Work to open new points of sale within ministries and colleges.

2. Follow the competitors activity and conduct reports on it. As well as being able to think of competing ideas and proposals.

3. Develop customer relationships and stimulate the right distribution process by engaging with customers and understand their needs.

4. Work within a team and collaborate with all members for the benefit of the job.

5. Analyze the appropriate special offers as per the target customer.

Education

Diploma, Accounting
  • at Institute of Management
  • October 2006

Specialties & Skills

Problem Solving
Market Analysis
Team Management
Customer Service
Marketing
Microsoft office

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Trade channels characteristics and segmentation (Certificate)
Date Attended:
March 2023
Presentation Skills Traning (Certificate)
Date Attended:
August 2022
Retail Communication (Certificate)
Date Attended:
June 2014
Commercial Excellence boot camp (Certificate)
Date Attended:
November 2015
Territory Managment Program (Certificate)
Date Attended:
February 2017

Hobbies

  • Public Speaking
  • Swimming
  • Tennis
  • Football