Online Trading Merchandiser
Al-Futtaim
Total des années d'expérience :10 years, 11 Mois
Responsible for managing and maximizing the sales online for the DIY category on ACE.com. This role includes both driving trade from a sales, marketing and reporting perspective as well as the optimisation and day-to-day management of the on-site merchandising.
Achievements:
•Lead weekly sales meetings and report on category performance to drive trade actions and ensure all teams are aligned
•Owned, managed and re-defined how the range is managed online on a day-to-day basis, vastly improving the efficiencies of numerous teams
•Been instrumental in the creation of numerous site-wide reports which are now critical to success. This includes an internal search report, category mix report, email performance report & content report
•Improved search conversion by 1.3% in 6 months
•Re-shaped the whole DIY category and headed a number of customer journey enhancements which has led to a 5% mix increase for the category
•Using my experience & knowledge from previous roles I have steered the team into a new way of doing things, improved processes across several functions to help push the business from a startup mentality to how a best-in-class online retailer operates
Responsible for the online merchandising for all small and large kitchen appliances on Currys.com. Including the management of availability, promotional launches and customer journey enhancements. KPI’s include increasing conversion and AOV through the management, implementation and optimisation of the on-site merchandising
Achievements:
•Managed the online availability, and merchandising of over 4, 500 products on Currys.com (45% of range)
•Drove and implemented full attachment plan for category to attain 100% coverage for category
•Achieved a 10% increase in secondary image coverage, 6% increase in video coverage and 17% increase in rich content YOY for the white goods category
•Optimization and ownership of internal search functionality and have delivered several new initiatives to improve the relevance of top search terms, improve customer experience and increase search conversion
•Led a number of customer journey enhancements in line with new range changes helping create a more aligned multi-channel offer. Implemented & championed this new process.
•Providing In-depth analysis of online journey performance to aid decision making and feed into strategy
Accountable for all product level data, quality and optimisation across multiple categories on diy.com and TradePoint.co.uk. Continuously supporting and influencing product content principles and acting as gatekeeper with full ownership of product pages in my departments. Responsible for driving product page conversion rates through continuing improvements to product data whilst ensuring all content is fully SEO optimised.
Achievements:
•Owned and managed the end to end process for product and promotions set up online
•Worked closely with a number of stakeholders to support the timely delivery of range changes
•Designed rules to create impactful and informative product titles, copy and introduction in-line with SEO principles
•Influenced the creation of new attributes to support product data enhancement and improve customer journey
•Worked closely with vendors, creating guidelines to ensure consistent data quality and greater efficiency in the product data acquisition process
•Using web analytics to test impact of changes using relevant success metrics and providing recommendations
Responsible for optimizing the browse functionality on the Tesco Direct website and improving the customer experience online. This included full ownership of the web hierarchy, filters, sort ordering and drop down menus
Key Responsibilities & Skills Acquired:
•Maintenance and optimization of the web hierarchy, left hand navigation, sort orders and drop down menus with a strong customer focus
•Review and analysis of the discoverability measures & drop out pages as well as conversion rates on browse journey to optimise browse experience
•Using data to produce reports detailing impact of changes made using relevant success metrics
•Helped facilitate the induction of over 5000 new SKU’s from marketplace sellers by building new selling hierarchies and influencing data development
A Levels: ABC, AS Levels: CC