Prashant Gupta

Manage monthly performance marketing budgets exceeding USD 490K across Google
Ads, Meta Ads, and Microsoft Ads.
Drive lead generation and student enrollments through full-funnel acquisition
strategies across Search, Display, YouTube, Performance Max, and Meta.
Optimize campaigns to improve lead quality, reduce Customer Acquisition Cost (CAC),
and maximize Return on Ad Spend (ROAS).
Execute audience segmentation, remarketing, and value-based bidding strategies to
improve conversion rates and enrollment efficiency.
Conduct A/B testing across creatives, audience cohorts, and bidding strategies to
continuously improve campaign performance.
Collaborate with Product, Content, Design, and Sales teams to align marketing
initiatives with business growth objectives.
Build performance dashboards and generate actionable insights using GA4, GTM, and
reporting tools to support data-driven decision-making.
Monitor attribution, conversion tracking, and funnel performance to identify
optimization opportunities and improve marketing ROI.
Stay updated on platform innovations, AI-powered campaign solutions, and industry
best practices to drive scalable growth.

Managed monthly performance marketing budgets of AED 1.25 Million across Google
Ads, App Campaigns, Performance Max, and Microsoft Ads.
Executed full-funnel acquisition strategies to drive car sales, test-drive bookings, app
installs, and qualified leads.
Optimized Search, App, and Performance Max campaigns to improve conversion rates
while maintaining target CPA and ROAS goals.
Developed audience segmentation and retargeting strategies to re-engage users who
abandoned the purchase journey or test-drive process.
Implemented value-based bidding and conversion optimization strategies to maximize
revenue and improve campaign efficiency.
Analyzed campaign performance using GA4, attribution models, and conversion
tracking tools to identify growth opportunities and improve marketing ROI.
Managed budget allocation across channels and campaigns, ensuring efficient spend
distribution based on business priorities and performance metrics.
Created detailed reports, highlighting key insights, optimization opportunities, and
growth recommendations.
Successfully scaled acquisition campaigns while maintaining profitability through
continuous testing of creatives, audiences, landing pages, and bidding strategies.

Managed and optimized performance marketing campaigns across Google Ads, Meta
Ads, and Microsoft Ads to drive qualified leads and student enrollments.
Planned, executed, and monitored Search, Display, YouTube, Remarketing, and Lead
Generation campaigns to achieve acquisition targets.
Managed monthly advertising budgets of up to ₹60 Lakhs while maintaining target
CPL and maximizing campaign efficiency.
Conducted keyword research, audience segmentation, bid optimization, and ad copy
testing to improve campaign performance.
Implemented conversion tracking, Google Tag Manager, and Google Analytics to
measure user behavior and campaign effectiveness.
Collaborated with sales and CRM teams to improve lead quality, lead nurturing
processes, and conversion rates.
Created daily, weekly, and monthly performance reports, providing actionable insights
and optimization recommendations to stakeholders.
Performed A/B testing across creatives, landing pages, and targeting strategies to
improve conversion rates and reduce acquisition costs.
Supported business growth through continuous campaign optimization, audience
expansion, and funnel performance improvements.