محمد على

MT Key Account Manager - Kenvue, Saudi Arabia​​​​​2023 - Actual

• Managed a portfolio of key modern trade accounts, leading strategy development and execution across distribution, pricing, shelving, promotions, and in-store activation to achieve sales and market share growth targets.
• Cultivated strong, long-term relationships with key decision-makers within assigned accounts, including buyers, category managers, and senior management.
• Developed and executed annual account plans aligned with Kenvue's overall commercial strategy, incorporating category insights, shopper trends, and competitive analysis.
• Identified and evaluated new opportunities for growth within key accounts, including new product launches, category expansion, and innovative in-store activations.
• Oversaw all aspects of account financials, including budget management, forecasting, trade spend optimization, and contract compliance.
• Ensured timely and accurate processing of invoices, deductions, and account reconciliations.
• Led, coached, and developed a high-performing team of account representatives, providing clear direction, setting challenging goals, and fostering a culture of accountability.

MT Key Account Manager​​​​​​​ ​2021 - 2023
Johnson and Johnson consumer Saudi limited, Saudi Arabia.

• Managed the Al-Othaim Markets account, leading the development and execution of \[ joint business plans, promotional calendars, in-store activations, NPI’s Listing and category management initiatives\]
• Achieved sales, market share, and profitability targets for the Al-Othaim Markets account.
• Planned and implemented impactful promotional activities that drove sales, increased brand visibility, and enhanced shopper engagement within Al-Othaim Markets.
• Conducted regular performance reviews, identified individual and team training needs, and provided ongoing feedback and mentorship to support professional growth.

MT SALES SUPERVISOR - Johnson & Johnson (Agent: Al Naghi) Saudi​​​2016 - 2021​​​

• Led and supervised sales operations within Al-Othaim Markets, overseeing a team of 5 sales representatives and 10 merchandisers to achieve sales targets and deliver exceptional customer service.
• Managed the sales team's day-to-day activities, including scheduling, routing, territory management, and in-store execution.
• Monitored key performance indicators (KPIs) such as sales volume, distribution targets, shelf share, product availability, and promotional execution to track progress and identify areas for improvement.
• Analyzed sales data and market trends to identify growth opportunities and optimize sales strategies within Al-Othaim Markets.
• Conducted regular performance reviews with sales representatives and merchandisers, providing constructive feedback, identifying training needs, and setting individual performance goals to drive continuous improvement.
• Led weekly/monthly strategy meetings with the team to review sales performance, analyse market trends, share best practices, and ensure alignment with overall business objectives.
• Fostered a collaborative and high-performance work environment that encouraged teamwork, initiative, and a commitment to exceeding expectations.

Sales Representative​​​​​​​​2013 - 2015
Johnson & Johnson (Agent: Al Naghi). Riyadh, Saudi Arabia.
• Managed and maximized sales performance across all Kenvue product categories within Al-Othaim Markets in Riyadh and Al-Kharj, KSA.
• Achieved or exceeded sales targets for the assigned territory, consistently delivering.
• Successfully executed promotional plans and marketing campaigns within Al-Othaim Markets, ensuring alignment with Kenvue's annual marketing calendar and brand strategies.
• Proactively addressed issues related to product visibility, stock levels, or out-of-stock to maintain excellent in-store execution and maximize sales.
• Managed sales and distribution of Kenvue products within the traditional trade channel, including small pharmacies and wholesale sectors in the assigned territory.
• Developed and maintained strong relationships with key customers in the traditional trade and wholesale channels, providing excellent service and support to drive sales growth and increase market penetration.

- Handled sales for the wholesale and traditional trade sectors.
- Achieved sales targets and contributed to market share growth.